# Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Jun 23, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Intoxicating-Flavor-Enhancements ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Intoxicating Flavor Enhancements trend? **Intoxicating Flavor Enhancements:** Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 28, 2011 to Jun 19, 2014 - Published: Jun 23, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Intoxicating Flavor Enhancements trend ### Alcoholic Flavored Condiments As consumers look for ways to liven up their meals when cooking for themselves or particularly, for company, food companies have experimented with adding hard liquor to traditional condiments to infuse a twist of edgier appeal. ### Artisanal Alcoholic Spreads Artisanal spreads infused with the flavors of different alcoholic beverages like beer, rum, whiskey and champagne are on the rise, adding variety to breakfast spreads and snacks. ### Boozy flavored Jams Alcohol-based artisanal jams are on the rise, bringing delicious flavors to foodies. Experimenting with whiskey, champagne, vodka, and beer, these jams offer a new twist on the breakfast table. ## What the Intoxicating Flavor Enhancements trend means for industry ### For Food and Beverage Industry The Food and Beverage Industry has jumped onto the trend of experimenting with adding alcohol to conventional condiments that is engaging consumers in new ways with new flavors for everyday meals. ### For Artisanal Products Artisanal products are on the rise as consumers seek unique and bold food experiences. These alcoholic flavored jams, spreads and condiments provide a new way to dive in and taste flavors never experienced before. ### For Breakfast and Snacks Industry As breakfasts and snacks are becoming more important in everyday life, these spreadable syrups and jams offer consumers a new way to enjoy their meals with unique flavors and twist to traditional breakfast foods. ## Trend signals for Intoxicating Flavor Enhancements Trend score 2.9 out of 10, from popularity 49%, activity 30%, freshness 8%. - Popularity: 49% - Activity: 30% - Freshness: 8% ## Examples of the Intoxicating Flavor Enhancements trend 7 featured examples from Jun 28, 2011 to Jun 19, 2014. - [Boozy Pancake Syrups](https://www.trendhunter.com/trends/pancake-syrup): This Delicious Maple Syrup is Infused with the Aromatic Taste of Jim Beam (Category: Lifestyle) Implication: The food and beverage industry can explore creating new alcohol-infused food products, like pancake syrups, to capture a niche market and offer unique taste experiences. - [Alcoholic Chocolate Spreads](https://www.trendhunter.com/trends/omid-spreadable-beer): Omid Spreadable Beer Lets You Have Booze for Breakfast (Category: Lifestyle) Implication: The food and beverage industry can explore more alcoholic-infused products beyond chocolates for its customer base to expand. - [Appetizing Alcohol-Flavored Jams](https://www.trendhunter.com/trends/artisanal-jams): Puff's Preserves Offers Artisanal Jams in Delicious Boozy Flavors (Category: Lifestyle) Implication: The food and beverage industry can incorporate alcohol-infused products like Puff's Preserves into their products to offer innovative and unique flavors. - [Boozy Fruit Spreads](https://www.trendhunter.com/trends/the-jam-stand): The Jam Stand Creates Alcohol-Infused Fruit Preserves (Category: Lifestyle) Implication: Incorporating new ingredients and flavors into existing products to create unique and unconventional offerings that appeal to adventurous consumers. - [Hard Liquor Spices](https://www.trendhunter.com/trends/bourbon-smoked-paprika): Bourbon Smoked Paprika Gives the Palate a Booze-Filled Adventure (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating spice-infused liquors and gourmet seasonings to cater to adventurous palates. - [Spicy Booze-Infused Corn](https://www.trendhunter.com/trends/caramel-corn): Whiskey Sriracha Caramel Corn is Just in Time for the Superbowl (Category: Lifestyle) Implication: Exploring new flavor combinations and recipe innovations in the food and beverage industry to cater to evolving consumer preferences. - [Whiskey-Infused Syrups](https://www.trendhunter.com/trends/noble-bourbon-maple-syrup): This Noble Bourbon Maple Syrup Mans Up Your Pancakes (Category: Lifestyle) Implication: Exploring new ways to infuse alcohol into food products, expanding the possibilities for culinary experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)