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# Instantaneous Transaction
Consumers demand on-the-go money management.

By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 13, 2013, updated Oct 18, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/Hi-Tech-Transactions

## Key Figures

- Trend score: 3.8/10
- Evidence articles: 7

## What is the Instantaneous Transaction trend?

**Instantaneous Transaction:** Looking to be able to transfer, deposit and spend money at the drop of a hat, consumers are turning to innovative, convenient methods of managing their money. Businesses paying attention to this epic transition are developing technology for tablets, smartphones and accessories to improve the ease of transaction processing.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Nov 30, 2011 to Feb 24, 2013
- Published: Mar 13, 2013
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Instantaneous Transaction trend

### On-the-go Payment Methods

Consumers are looking for convenient, easier and faster ways to make transactions when required.

### Instantaneous Cash Access

Customers are interested in financial services that provide them with instant cash without any complicated procedures.

### Mobile Banking Solutions

Virtual/mobile banking solutions that eliminate the need for physical bank branches are becoming more common.

## What the Instantaneous Transaction trend means for industry

### For Fintech Industry

Advancement in trends that enhance customer experience through payment methods is a promising area for Fintech Industry

### For Mobile Applications Development

Developers experienced in creating payment apps are highly sought after in the industry due to the rise in demand for mobile payment solutions.

### For Financial Services Providers

Companies that offer innovative and easily accessible financial services stand to gain a competitive advantage.

## Trend signals for Instantaneous Transaction

Trend score 3.8 out of 10, from popularity 65%, activity 41%, freshness 8%.

- Popularity: 65%
- Activity: 41%
- Freshness: 8%

## Examples of the Instantaneous Transaction trend

7 featured examples from Nov 30, 2011 to Feb 24, 2013.

- [Credit Card Timepieces](https://www.trendhunter.com/trends/laks-watch2pay): LAKS Watch2Pay System Allows for Contactless Payments (Category: Tech)
  Implication: The watch industry creates a valuable opportunity for the fashion industry to collaborate and create unique, stylish, and functional wearable payment options.
- [Cheque Depositing Mobile Banks](https://www.trendhunter.com/trends/gobank): The GoBank Platform Eliminates All Traditional Banking Practices (Category: Business)
  Implication: The banking industry is being disrupted by virtual banking platforms like GoBank that offer a seamless banking experience without physical bank branches.
- [Touchscreen Credit Cards](https://www.trendhunter.com/trends/mastercard-display-card): The MasterCard Display Card Allows People to Create One-Time Passwords (Category: Unique)
  Implication: The financial services industry will benefit from increased security and additional features with the rise of touchscreen credit cards.
- [Mini Mobile Payment Devices](https://www.trendhunter.com/trends/paypal-here): 'PayPal Here' Allows Easy Transactions for Small Businesses (Category: Tech)
  Implication: PayPal Here and similar mobile payment solutions have great potential for disrupting the small business industry by making financial transactions easier and more accessible.
- [Phone-Tapping Payments](https://www.trendhunter.com/trends/bump-pay): Bump Pay Allows You to Transfer Money to a Friend with a Tap of the Phones (Category: Tech)
  Implication: Bump Pay's tap-to-transfer technology presents a disruptive innovation opportunity in the mobile banking industry.
- [Precise Payment Phone Applications](https://www.trendhunter.com/trends/tip-calculator-app): What Should I Tip? is an Intelligent Tip Calculator App (Category: Tech)
  Implication: The growth of personalized tip calculator apps creates opportunities for mobile app developers to design and build advanced software solutions for users' tipping needs.
- [Instant Cash Access](https://www.trendhunter.com/trends/dwolla-instant): Dwolla Instant Provides Customers With $500 for Immediate Use (Category: Tech)
  Implication: Fintech companies will explore more opportunities to provide users with instant cash access for a small fee.

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All articles: [Tech](https://www.trendhunter.com/tech)
