# Virtual Deal Trading Consumers turn to daily discount aggregators to decide where to buy. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 13, 2011, updated Feb 15, 2011 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Daily-Discount-Aggregators ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Virtual Deal Trading trend? **Virtual Deal Trading:** The success of daily deal sites like Groupon indicates that today’s shoppers not only love a good bargain, but one that comes without so much as a click of a button. As hectic lifestyles make comparison shopping more and more difficult, online deal aggregators may become more significant in the shopping experience. Helping consumers take advantage of discounts, they also provide marketers with a different way to geo-target and segment customers. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 4, 2010 to Feb 3, 2011 - Published: Feb 13, 2011 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Virtual Deal Trading trend ### Daily Deal Aggregators Daily deal aggregators are providing a different way to shop to online bargain hunters and also giving marketers a new way to target potential customers. ### Group Buying Sites Group buying sites are expanding their reach and aiming for the luxury market by leveraging social media platforms and attracting collaborations with high-end retailers. ### Deal-Finding Search Engines Deal-finding search engines like 'Google Offers' are competing with Groupon and opening new opportunities for local businesses to expand their reach and gain new customers. ## What the Virtual Deal Trading trend means for industry ### For Retail Retail businesses have the opportunity to expand their target audience, increase sales and obtain consumer data through daily deal aggregators and group buying sites. ### For Marketing Marketing professionals have the opportunity to leverage daily deal aggregators and deal-finding search engines to target potential customers and expand brand reach and awareness. ### For Hospitality Hospitality businesses can leverage daily deal sites and gay-friendly online discounts to attract customers to their establishments and create a niche market targeting specific demographics. ## Trend signals for Virtual Deal Trading Trend score 2.9 out of 10, from popularity 40%, activity 38%, freshness 8%. - Popularity: 40% - Activity: 38% - Freshness: 8% ## Examples of the Virtual Deal Trading trend 6 featured examples from Feb 4, 2010 to Feb 3, 2011. - [Interactive Student Marketing](https://www.trendhunter.com/trends/luckystudent): LuckyStudent Offers a Unique Student & Brand Interactive Experience (Category: Business) Implication: Opportunity for brands in consumer goods industry to gather real-time feedback and insights on product preferences and consumer behaviors to inform product development and marketi… - [Gay-Friendly Online Discounts](https://www.trendhunter.com/trends/fab-deals): Fab Deals Releases 'Big Gay Deal of the Day' for Daily Bargains (Category: Tech) Implication: Ecommerce businesses can use the LGBTQ+ segment's projected growth to offer deals, products, and campaigns that are welcoming and inclusive to all identities. - [Daily Deal Aggregators](https://www.trendhunter.com/trends/daily-deal-aggregator): Urban Spoils Helps You Sift Through the Savings (Category: Tech) Implication: The growth of daily deal aggregation platforms presents an opportunity for e-commerce businesses to expand their reach and increase sales by offering exclusive deals through these… - [Group Buying Sites](https://www.trendhunter.com/trends/SocialBuy): Socialbuy Uses Social Media to Find Luxury Bargains (Category: Tech) Implication: Disruptive innovation opportunity: Integrate group buying features into e-commerce platforms to enhance customer engagement and generate sales. - [One-Stop Deal Aggregators](https://www.trendhunter.com/trends/daily-deals-daily-deals-ny-daily-deals-aggregator-deal-a-day): Dealery Presents the City's Best Deals Without E-mail (Category: Business) Implication: E-commerce platforms can incorporate deal aggregation features to enhance the shopping experience for customers. - [Deal-Finding Search Engines](https://www.trendhunter.com/trends/google-offers-are-endless): 'Google Offers' is a Worthy Competitor of Groupon (Category: Business) Implication: Retailers can take advantage of the popularity of deal-finding websites and offer exclusive deals to attract more customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)