# Consumer Superstition The quest for meaning drives individuals to believe in the supernatural. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Apr 1, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Consumer-Superstition ## Key Figures - Trend score: 3.7/10 - Evidence articles: 9 ## What is the Consumer Superstition trend? **Consumer Superstition:** Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain. ## At a Glance - Evidence: 9 featured examples - Articles from: Apr 15, 2011 to Jan 30, 2013 - Published: Apr 1, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Consumer Superstition trend ### Astrology Companies are leveraging astrology and the inner desire for meaning to provide some certainty in uncertain times. ### Superstition-inspired Design Designers are incorporating superstitious elements into products including packaging, hotel themes, and illustrations. ### Sports Superstition Brands are tapping into the longstanding sports fan tradition of engaging in various activities for good luck and offering their products as part of the ritual. ## What the Consumer Superstition trend means for industry ### For Hospitality Industry The hospitality industry can leverage astrology to offer themed stays and packages that cater to customers seeking immersive experiences. ### For Fashion and Accessories Industry Fashion and accessories designers can incorporate astrology-inspired designs into their product offerings to add perceived value and generate interest from customers. ### For Beverage Industry The beverage industry can leverage astrological motifs in their packaging and marketing to add perceived value and create a connection with customers seeking meaning beyond just a product. ## Trend signals for Consumer Superstition Trend score 3.7 out of 10, from popularity 44%, activity 60%, freshness 8%. - Popularity: 44% - Activity: 60% - Freshness: 8% ## Examples of the Consumer Superstition trend 9 featured examples from Apr 15, 2011 to Jan 30, 2013. - [Superstitious Beer Commercials](https://www.trendhunter.com/trends/bud-light-super-bowl-commercials): The Bud Light Super Bowl Commercials Feed into Fan Frenzy (Category: Lifestyle) Implication: Innovation opportunities in creating beers specifically targeted towards sports enthusiasts and incorporating superstitious elements in the branding and packaging. - [Superstitious Karma Tees](https://www.trendhunter.com/trends/reverse-the-curse): 'Reverse the Curse' Gives Goats While Helping Cubs Fans (Category: Social Good) Implication: Fashion companies can use their resources and creative teams to design and produce socially conscious clothing and accessories that support disadvantaged communities and generate… - [Zodiac Bottle Branding](https://www.trendhunter.com/trends/12-signs-wine-packaging): 12 Signs Wine Packaging Incorporates Illustrated Astrology (Category: Marketing) Implication: Wine and spirits companies can leverage astrology-inspired packaging to attract customers and create a unique brand identity. - [34 Astronomical Zodiac Accessories](https://www.trendhunter.com/slideshow/zodiac-accessories): From Astrology B-Ball Kicks to Crimson Zodiac Sportswear (Category: Pop Culture) - [Female Zodiac Incarnations](https://www.trendhunter.com/trends/blanca-vidal): Blanca Vidal Illustrates the 12 Horoscope Signs as Women (Category: Art & Design) Implication: Astrology industry could incorporate personalized illustrated zodiac signs into their services for customers. - [Astrological Website Graphs](https://www.trendhunter.com/trends/the-internet-map1): 'The Internet Map' Puts the World's Online Hubs to Scale (Category: Tech) Implication: Opportunity to provide innovative data visualization solutions using astrological themes for industries like marketing and analytics. - [Zodiac Resorts](https://www.trendhunter.com/trends/villa-mahapala-hotel): Villa Mahapala Hotel in Bali is Serious About Star Signs (Category: World) Implication: Hotels and resorts can explore the incorporation of zodiac themes to differentiate themselves and attract astrology enthusiasts. - [Cartoon Psychic Cards](https://www.trendhunter.com/trends/kenzo-tarot-cards): The KENZO Tarot Cards are Chic and Superstitious (Category: Art & Design) Implication: The fashion industry can capitalize on the trend of designer tarot cards by collaborating with artists and designers to create their own unique tarot card collections. - [Wild Booze Accessories](https://www.trendhunter.com/trends/chinese-zodiac-animal-wine-stoppers): The Chinese Zodiac Animal Wine Stoppers are Fun Collectibles (Category: Lifestyle) Implication: Alcohol and beverage companies can offer limited edition drink accessories to increase customer engagement and loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - 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