# 90s Vintage Start of a new decade makes grunge looks of the 90s outdatedly hip. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Apr 13, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/90s-vintage-start-of-a-new-decade-makes-grunge-looks-of-the-90s-outdatedly ## Key Figures - Trend score: 6.0/10 - Evidence articles: 14 ## What is the 90s Vintage trend? **90s Vintage:** With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black. ## At a Glance - Evidence: 14 featured examples - Articles from: Sep 17, 2009 to Jan 5, 2010 - Published: Apr 13, 2010 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Examples of the 90s Vintage trend 14 featured examples from Sep 17, 2009 to Jan 5, 2010. - [Faux Retro Hipster](https://www.trendhunter.com/trends/american-apparel-spring-2010-look-book): The American Apparel Spring 2010 Look Book Goes Back in Time (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce inclusive and body-positive fashion lines that break away from traditional beauty standards. - [Hipster Punk Fashion](https://www.trendhunter.com/trends/democracy-of-nevermind-holiday): The Democracy of Nevermind Holiday Collection is a Tasteful Take (Category: Fashion) Implication: The fashion industry can capitalize on the edgier and more subdued fashion trends to attract customers who want to express their individuality. - [Half-Shaved Pompadours](https://www.trendhunter.com/trends/ash-stymest-system-campaign): Ash Stymest Blends 80s Punk & 50s Greaser for System Campaign (Category: Fashion) Implication: The haircare industry could capitalize on the popularity of retro hairstyles by creating a line of products specifically designed for these styles. - [Girlish Grunge Fashiontography](https://www.trendhunter.com/trends/teen-vogue-editorial-finding-nirvana): The Young-Love Teen Vogue Editorial 'Finding Nirvana' (Category: Fashion) Implication: The fashion industry can leverage the grunge fashion and bohemian aesthetic trends to create clothing lines that cater to the youth market segment. - [Glam Rock Lookbooks](https://www.trendhunter.com/trends/peoples-market-fall-winter-2009): People's Market Fall/Winter 2009 Ads Channel 90s Grunge (Category: Marketing) Implication: The fashion industry should consider these trends and create more clothing lines that embody the 90s grunge and glam rock fashion trends. - [Belted, Draped Spring Style](https://www.trendhunter.com/trends/af-vandevorst-spring-2010): AF Vandevorst Spring 2010 Collection Layers Sheer, Embellished Neutral (Category: Luxury) Implication: Disruptive innovation potential for fashion designers to experiment with draped, embellished, and layered styles for a fresh and elegant spring collection. - [Haute Punk Hybrids](https://www.trendhunter.com/trends/alice-rosati): Alice Rosati Makes High Fashion & Streetwear Collide for U Mag (Category: Pop Culture) Implication: The fashion industry can leverage the trend of fashion-streetwear fusion to create unique and desirable clothing lines. - [Grunge-Inspired Photo Shoots](https://www.trendhunter.com/trends/megan-foxs-nylon-editorial): Megan Fox's Nylon Pictorial Includes Fringe and Flannel (Category: Pop Culture) Implication: Fashion houses and retailers can incorporate elements of grunge into their clothing lines to attract a new market while retaining old customers. - [Gray Scale Grunge Glam](https://www.trendhunter.com/trends/gala-gonzalez-debut-collection): The Gala Gonzalez Debut Collection With Adolfo Dominquez (Category: Fashion) Implication: Fashion brands can explore collaborations with influential bloggers to create unique collections that resonate with their audience. - [Studded Pant Pictorials](https://www.trendhunter.com/trends/alyona-osmanova-in-flair-magazine): Boho-Rocker Chic Modeled by Alyona Osmanova in Flair Magazine (Category: Fashion) Implication: Innovative designs and collaborations that mix contrasting styles and materials to create chic and edgy wardrobe staples. - [Vagabond Menswear](https://www.trendhunter.com/trends/byblos): Byblos Creates Shabby Layered Looks for Fall 2009 (Category: Fashion) Implication: The fashion industry has the opportunity to capitalize on the shabby chic trend in menswear. - [Motley Layered Fashion](https://www.trendhunter.com/trends/fall-layering): Grazia Magazine Features Super Fall Layering (Category: Luxury) Implication: Fashion brands can capitalize on the popularity of fall layering by launching eco-friendly and sustainable fashion lines that appeal to younger consumers. - [Stratospheric Layered Fashion](https://www.trendhunter.com/trends/lonneke-engel-elle-italia): The Lonneke Engel Elle Italia 'Stratific Azioni' Editorial (Category: Fashion) Implication: New fashion designs and techniques could be developed to explore the intersection of fashion and function. - [Bubble Hem Hoodies](https://www.trendhunter.com/trends/xampagne-autumn-winter-2009): Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear (Category: Marketing) Implication: Incorporate bubble hem features into different garments or create gender-inclusive clothing pieces. ## Themes within the 90s Vintage trend ### 90s Vintage The revival of 90s grunge fashion is showing a growing demand for vintage fashion. ### Haute Punk Hybrids The coalescence between punk rock and haute couture fashion presents further opportunities for disruptive innovation. ### Faux Retro Hipster Using faux retro imagery allows for innovative customization of fashion decades past, without sacrificing quality or authenticity. ## What the 90s Vintage trend means for industry ### For Fashion Reviving past fashion trends and mixing them with new styles provides creative ways for fashion companies to set themselves apart from competition. ### For Advertising Challenging traditional advertising campaigns by using unphotoshopped and models of all sizes and colors increases user engagement and interest. ### For Music The resurgence of grunge music and its fashion counterparts allows musicians the opportunity to tap into nostalgia to attract audiences. ## Trend signals for 90s Vintage Trend score 6.0 out of 10, from popularity 83%, activity 88%, freshness 8%. - Popularity: 83% - Activity: 88% - Freshness: 8% ## Recent trend clusters - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)