# 5G Preview Brand activations showcase 5G connectivity, as companies begin to implement the network. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 29, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/5g-preview ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the 5G Preview trend? **5G Preview:** Companies are implementing 5G connectivity on a smaller scale to exhibit its impressive features. The 5G network enables new possibilities for mixed-reality technology and the Internet of Things. Since it is expected to handle 1,000x more traffic than its predecessor and is 10x faster, the innovation carries implications for usability. As newer tech is expected to carry over to 5G, brands are trying to stay ahead of the curve. ## The consumer insight behind the 5G Preview trend Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 17, 2018 to Aug 22, 2019 - Published: Nov 29, 2019 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the 5G Preview trend ### Incremental deployment of 5G Deploying 5G connectivity on a smaller scale allows individuals to become gradually aware of the technology, making them more accepting of future deployment. ### Increased connectivity for events 5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience. ### Enhanced payment technology with face recognition High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections. ## What the 5G Preview trend means for industry ### For Technology The adoption of 5G technology is going to revolutionize the tech industry, creating new possibilities for mixed-reality technology and the Internet of Things. ### For Entertainment 5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience. ### For Finance High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections, having power to change the future of payments. ## Workshop question What will the implementation of the 5G network mean for your company? ## Trend signals for 5G Preview Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 9%. - Popularity: 52% - Activity: 28% - Freshness: 9% ## Examples of the 5G Preview trend 4 featured examples from Nov 17, 2018 to Aug 22, 2019. - [5G-Enabled Shipping Container Hotels](https://www.trendhunter.com/trends/oppo-5g-hotel): The OPPO 5G Hotel Gives Guests a Taste of Future Connectivity (Category: Tech) Implication: The hospitality industry can embrace 5G connectivity to create unique and technologically advanced guest experiences, offering new levels of entertainment and convenience. - [5G Face Recognition Payments](https://www.trendhunter.com/trends/face-recognition-payments): Telia & OP Bank are Helping Merchants Without Fixed Line Connections (Category: Lifestyle) Implication: Developing high-speed 5G networks to enable faster and more secure payment transactions. - [5G Music Festival Networks](https://www.trendhunter.com/trends/ee-5g-network): The EE 5G Network will be Tested at the Glastonbury Festival (Category: Tech) Implication: The music festival industry can take advantage of 5G connectivity to provide festivalgoers with new experiences that incorporate 5G technology, such as augmented reality (AR) and… - [5G-Enabled Car Factories](https://www.trendhunter.com/trends/factory-56): The Daimler Factory 56 Reimagines the Design of the Automobile Factory (Category: Autos) Implication: Implementing 5G connectivity and flexible design principles in car factories can revolutionize automotive manufacturing, improving efficiency and adaptability. ## Recent trend clusters - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Cabin Stack](https://www.trendhunter.com/protrends/onboard-digital-services) (World) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) ## Trending in World - [Luxury In-Flight Beauty Kits](https://www.trendhunter.com/trends/luxury-in-flight-beauty-kits) - [Japan-Based Disney Cruises](https://www.trendhunter.com/trends/japan-based-disney-cruises) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [First-Class Concierge Services](https://www.trendhunter.com/trends/first-class-concierge-services) All articles: [World](https://www.trendhunter.com/world)