# 3Dvertising Capturing customer attention with three-dimensional elements. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Feb 20, 2012, updated Feb 28, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/3dvertising ## Key Figures - Trend score: 4.7/10 - Evidence articles: 9 ## What is the 3Dvertising trend? **3Dvertising:** Marketing to today's tech-savvy and visual consumers may require much more than simple, classic and "boring" two-dimensional marketing tactics. As such, many brands are embarking on marketing elements that incorporate a 3D spin, whether it's an eye-popping fashion editorial, a visually appealing 3D shopping app or an engaging commercial with 3D components. While 3D is becoming more prevalent in the marketplace, it still holds an allure that draws in consumers. ## At a Glance - Evidence: 9 featured examples - Articles from: Jun 1, 2011 to Feb 18, 2012 - Published: Feb 20, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the 3Dvertising trend ### 3D Advertising Marketing elements that incorporate a 3D spin are captivating customers and rising in popularity. ### Multi-sensory Marketing Marketing campaigns that incorporate multiple senses are becoming more common, offering experiential opportunities to engage consumers beyond visual. ### Immersive Audio Binaural sound recording with use of dummy head and receivers on either ear produces realistic audio experiences to enhance photography and videos. ## What the 3Dvertising trend means for industry ### For Marketing and Advertising Marketers can take advantage of 3D elements and multi-sensory techniques to create captivating campaigns that build brand awareness and engagement. ### For Retail and E-commerce Innovative virtual 3D shopping apps and interactive in-store experiences using 3D technology can increase customer engagement and conversion. ### For Entertainment and Media Binaural sound recording can enhance movies, music, and videos for a more immersive audio experience, ultimately leading to more engagement and retention. ## Trend signals for 3Dvertising Trend score 4.7 out of 10, from popularity 74%, activity 60%, freshness 8%. - Popularity: 74% - Activity: 60% - Freshness: 8% ## Examples of the 3Dvertising trend 9 featured examples from Jun 1, 2011 to Feb 18, 2012. - [Colossal 3D Paintings](https://www.trendhunter.com/trends/reebok-crossfit): Reebok CrossFit and 3D Joe & Max Set a Guinness World Record (Category: Art & Design) Implication: The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings. - [Scorching 3D Editorials](https://www.trendhunter.com/trends/nuclear-summer): Nick Saglimbeni's Nuclear Summer Spread Will Jump Right Out at You (Category: Fashion) Implication: Leveraging 3D technology in print publications can create a unique selling point and attract new readership. - [3D Elevator Illusions](https://www.trendhunter.com/trends/3-d-elevator-illusion): London Shoppers Hold on to Dear Life at the Southside Shopping Centre (Category: Marketing) Implication: The advertising and marketing industry can explore the use of 3D illusion art and fear-based marketing to create impactful campaigns. - [Virtual 3D Shopping Apps](https://www.trendhunter.com/trends/zegna-instore): The Zegna inSTORE Allows Luxury Browsing From Your iPad (Category: Tech) Implication: Fashion retailers can explore disruptive innovation opportunities by incorporating virtual reality shopping experiences like the Zegna inSTORE app to attract and engage customers… - [Scent-Emitting Bus Stops](https://www.trendhunter.com/trends/mccain-ready-baked-jackets): McCain Ready Baked Jackets Campaign Offers Smell of Baking Food (Category: Marketing) Implication: Disruptive innovation opportunities lie in creating immersive and sensory-driven campaigns that capture and retain consumer attention. - [Immersed Audio Commercials](https://www.trendhunter.com/trends/sony-binaural): The Sony Binaural Technology is Exemplified in a Video Clip (Category: Tech) Implication: The entertainment industry can leverage binaural sound recording to create more immersive experiences for viewers and listeners. - [3D Social Driving Games](https://www.trendhunter.com/trends/social-network-racer): Toyota's Social Network Racer Promotes the New FT-86 II Concept (Category: Autos) Implication: The automotive industry can use social media gaming as a marketing strategy to showcase their latest products. - [Refreshing 3D Commercials](https://www.trendhunter.com/trends/coca-cola-fresh): The Coca Cola Fresh Ad Uses a Simple and Modern Approach (Category: Marketing) Implication: The use of cutting-edge 3D technology and the integration of sound and visuals in Coca Cola Fresh's commercial highlights opportunities for companies in the advertising industry t… - [Thrilling Third Dimension Ads](https://www.trendhunter.com/trends/adidas-3d-mapping-projection): Adidas 3D Mapping Projection Uses the Palais du Pharo as its Canvas (Category: Art & Design) Implication: Advertising agencies can explore 3D mapping projection technology to offer clients unique and immersive advertising solutions. ## Recent trend clusters - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) All articles: [Marketing](https://www.trendhunter.com/marketing)