# 3d Shopping 3d virtual shopping platforms aim to elevate the purchase journey. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 30, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/3d-shopping ## Key Figures - Trend score: 6.3/10 - Evidence articles: 10 ## What is the 3d Shopping trend? **3d Shopping:** 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way. ## The consumer insight behind the 3d Shopping trend As e-commerce becomes the go-to not just for necessities or hard-to-find items, but for most of consumers' purchases, people are increasingly drawn to virtual shopping experiences that are both informative and experiential. Brands that prioritize information and detailed visuals are more trustworthy for consumers, particularly when it comes to shopping for items that they would traditionally try on or test out first. ## At a Glance - Evidence: 10 featured examples - Articles from: Nov 15, 2019 to May 21, 2021 - Published: Jun 30, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the 3d Shopping trend ### 3D Virtual Shopping 3D visuals on e-commerce platforms offer more immersive experiences, making customers more informed and confident in their purchases, and is becoming increasingly popular. ### AR Try-On Experiences App-based AR try-on experiences with fashion partners offer fun and easy virtual shopping, including 3D body mesh and gesture recognition capabilities. ### Virtual Shopping Districts Virtual shopping centers are being introduced to connect shoppers to local small businesses, as a way to build awareness, get new customers and make sales for local retailers. ## What the 3d Shopping trend means for industry ### For E-commerce industry The e-commerce industry can benefit from using 3D visuals on their platforms to offer more immersive virtual shopping experiences. ### For Fashion industry The fashion industry can utilize app-based AR try-on experiences with fashion partners to boost product discovery and support safe try-on experiences. ### For Small business industry The small business industry can leverage Virtual Shopping Districts to connect shoppers to local retailers for more accessible and easy shopping experiences. ## Workshop question How is your brand enhancing its virtual shopping experience for customers? ## Trend signals for 3d Shopping Trend score 6.3 out of 10, from popularity 92%, activity 87%, freshness 10%. - Popularity: 92% - Activity: 87% - Freshness: 10% ## Examples of the 3d Shopping trend 10 featured examples from Nov 15, 2019 to May 21, 2021. - [3D Virtual Grocery Shops](https://www.trendhunter.com/trends/virtual-grocery-shop): Inabuggy's Virtual Shopping Portal Lets Customers "Walk" Through the Shop (Category: Business) Implication: Virtual grocery shopping can be a disruptive innovation opportunity for the retail industry, as it enables them to offer a more immersive and convenient shopping experience that c… - [Next-Gen Virtual Fashion Shops](https://www.trendhunter.com/trends/yeezy-supply): The Yeezy Supply Site Offers a New Vision for Online Shopping (Category: Pop Culture) Implication: The fashion industry can capitalize on the trend of virtual fashion experiences by creating their own interactive online shopping platforms. - [Immersive AR Try-Ons](https://www.trendhunter.com/trends/ar-try-on): Snapchat is Introducing Try-On Experiences with Fashion Partners (Category: Business) Implication: Snapchat's AR try-on experiences, gesture recognition capabilities, and virtual shopping experiences present disruptive innovation opportunities for the fashion industry. - [Luxury AR Shopping Images](https://www.trendhunter.com/trends/ar-shopping1): Burberry Partnered with Google to Provide Mobile AR Experiences (Category: Tech) Implication: The fashion industry can leverage AR shopping features to enhance online shopping experiences and drive customer engagement. - [Virtual Shopping Districts](https://www.trendhunter.com/trends/virtual-shopping-center): This Virtual Shopping Center Helps to Support Small Businesses (Category: Business) Implication: Ecommerce platforms could benefit from developing tools and services specifically tailored to the needs of small businesses. - [Virtual Furniture Showrooms](https://www.trendhunter.com/trends/virtual-furniture-showroom): REND by TRNK is a Virtual Exhibition with a Focus on Stone & Metal (Category: Art & Design) Implication: Furniture retailers can leverage virtual showrooms and exhibitions as a way to showcase their products in a safe and innovative manner. - [Shoppable Augmented Reality Ads](https://www.trendhunter.com/trends/u-ar-shopping): South Korea's LG Launched the U+ AR Shopping App for 3D Browsing (Category: Tech) Implication: AR technology is revolutionizing the way consumers shop, allowing retailers to expand their reach through digital channels. - [Virtual Reality Shopping Malls](https://www.trendhunter.com/trends/alliance-studio): Alliance Studio Debuted a 3D Virtual Shopping Mall (Category: Business) Implication: Retailers can leverage virtual reality shopping and 3D technology to enhance their offerings and differentiate themselves in a competitive market. - [AR Ski Kit Creators](https://www.trendhunter.com/trends/ski-kit): Mountain Hardwear's Shopping Experience Supports Virtual Product Discovery (Category: Business) Implication: Augmented reality shopping experiences and virtual product customization can revolutionize the way outdoor retail stores interact with customers and showcase their products. - [Accurate Digital Fitting Rooms](https://www.trendhunter.com/trends/passen): Passen's Technology Streamlines the Online Shopping Experience (Category: Tech) Implication: Fashion retailers could benefit from implementing digital fitting rooms to provide accurate measurements and reduce return rates, leading to improved customer satisfaction and inc… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)