# 24-Hour Stream Brands are curating premium 24-hour content for consumers at home. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 25, 2020 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/24hour-stream ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the 24-Hour Stream trend? **24-Hour Stream:** In response to the many physical restrictions of COVID-19 safety guidelines, brands are launching all-hours streams in order to better connect with consumers. These special curated content initiatives focus on different lifestyle aspects—from entertainment and education to health and wellness. ## The consumer insight behind the 24-Hour Stream trend Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 6 to Oct 21, 2020 - Published: Oct 25, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the 24-Hour Stream trend ### 24/7 Online Access Brands are leveraging 24-hour online access to offer consumers entertainment, education, wellness and fitness programs, enabling users to tune-in and tune-out based on their schedule. ### Virtual Experiences Brands are recreating in-person experiences in virtual environments, tapping into Animal Crossing and other interactive platforms to broaden their reach among younger demographics. ### At-Home Learning Brands are relying on at-home learning experiences to provide educational and engaging tools for students, as parents and educators adjust to unfamiliar schooling situations. ## What the 24-Hour Stream trend means for industry ### For Entertainment Entertainment companies can leverage the 24/7 online access trend to create immersive experiences and events, thereby reaching wider audiences and creating new revenue streams. ### For Fitness By moving fitness classes and other wellness programs online, fitness companies can create personalized and engaging experiences that cater to consumers' schedules, preferences, and needs. ### For Education Educational companies can leverage at-home learning experiences with virtual tools and resources to create a flexible and interactive experience for students, no matter where they are located. ## Workshop question How can your brand continue to engage with consumers during the pandemic? ## Trend signals for 24-Hour Stream Trend score 3.1 out of 10, from popularity 42%, activity 41%, freshness 9%. - Popularity: 42% - Activity: 41% - Freshness: 9% ## Examples of the 24-Hour Stream trend 4 featured examples from Jul 6 to Oct 21, 2020. - [24-Hour Science Experiments](https://www.trendhunter.com/trends/science-experiment): Microban 24's Experiment Teaches Students About Bacteria (Category: Life-Stages) Implication: Innovative companies can develop educational technology tools and platforms specifically designed for at-home science experiments and interactive learning. - [In-Game Film Screenings](https://www.trendhunter.com/trends/film-screening): The Warhol Museum is Showing Chelsea Girls within Animal Crossing (Category: Marketing) Implication: Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits. - [24-Hour Live Fitness Portals](https://www.trendhunter.com/trends/find-fit-people-tv): Find Fit People TV Offers Live-Streamed Fitness Classes and More (Category: Lifestyle) Implication: Opportunity for fitness studios to expand their reach and revenue by live-streaming their classes and offering subscriptions. - [24-Hour Virtual Music Festivals](https://www.trendhunter.com/trends/virtual-music-festivals): Atelier Cologne is Sharing a Series of Exclusive Virtual Concerts (Category: Pop Culture) Implication: Disruptive innovation opportunity to revolutionize the way concerts and music festivals are experienced. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)