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Brands are creating air quality filters to protect children from pollution
Implications - With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
76,927 Total Clicks
Jul 16 - Oct 17
Recent and Warm
TechEcoLife-StagesBabies
Boardgames require players to not only play, but create the game itself
Implications - Consumers who play independently produced board games are likely familiar with most basic game designs. Rather than striving to catch lightning in a bottle with a new and inventive game concept, savvy producers have created games that require creativity and participation on the part of the player — games where the player becomes the designer. Strategies for immersing consumers in product design, whether in games or any other industry, add an extra layer of participation and encourage emotional connections to that product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,944 Total Clicks
Nov 16 - Oct 17
This Week and Warm
TechGames
Board games market to adult consumers by incorporating drinking
Implications - Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,188 Total Clicks
Nov 16 - Oct 17
This Week and Warm
TechGames
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
48,648 Total Clicks
Apr 17 - Oct 17
This Week and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
134,496 Total Clicks
Feb 16 - Oct 17
This Month and Mild
New devices increase their value by piggybacking off of common tech products
Implications - Considering the relative cost of new devices for consumers, it can be difficult to motivate consumers to make purchases. Clever tech producers have thus created highly functional, yet inexpensive products by harnessing the power of devices consumers already own. Extending this concept, upstart brands that leverage a knowledge of consumers' industry-specific purchases can deliver quality, affordable products. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
47,107 Total Clicks
Dec 16 - Oct 17
This Month and Warm
TechMobileComputers
Zoos and national parks are turning to VR for more ethical viewing practices
Implications - Virtual reality is now being incorporated into the zoos and parks industry for more cruelty-free animal viewing. Whether actively preventing harm, or avoiding the consequences of keeping animals in captivity, virtual applications in zoology will slowly result in a more ethical form of understanding wildlife for the average consumer. With more public information on the downfalls of animal captivity and poaching, and as consumers increasingly seek out experiences that align with their personal values, this application of VR and smart technology serves to assuage consumer guilt while still giving them the informative and immersive experiences they crave. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
36,572 Total Clicks
Jan 17 - Oct 17
This Month and Warm
TechArt & Design
Trend Hunter Services
Tech aids in visual or navigational improvements for the visually impaired
Implications - One of the most important aspects of technological developments is their ability to aid and empower those with various disabilities, and this fact holds up for visual impairments. Innovations in this field have led to a wide range of accessibility related developments for individuals who have these impairments – from enhancing navigational abilities, to improving sight. This shift speaks to the possibilities in this field, as it strays well past vision itself and has potential uses in everything from medicine and tech, to fashion, design and architecture. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
58,264 Total Clicks
Jul 15 - Oct 17
This Month and Warm
TechArt & DesignLifestyleHealth
Older Millennials with children keep their careers through tech assistance
Implications - Between paying off school debt and having taken on unpaid internships and other career hardships, the older Millennial is not willing to sacrifice their career to have children. They plan to maintain both by leveraging the help of assistive technology. This goes beyond the logistics of parenting, and into productionizing qualitative aspects of parenting. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
32,533 Total Clicks
Oct 16 - Oct 17
This Month and Mild
TechLife-StagesBabies
Nostalgic cars are created or updated with contemporary elements
Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
116,545 Total Clicks
Jul 17 - Oct 17
This Month and Warm
TechArt & DesignAutos