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Brands create long-lasting brow tints for at-home use
Implications - Salon brow-pigmentation treatments are slowly making way for at-home treatments that prioritize convenience over luxury. These products serve consumers looking to achieve long term benefits from their purchases, without having to sacrifice the time and costs associated with salon treatments. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
69,074 Total Clicks
Jul 16 - Jan 18
New and Average
FashionCosmetics
Brands create apps to form entire business models around eyebrows and eyelashes
Implications - Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
70,883 Total Clicks
Jan 16 - Jan 18
New and Warm
TechFashionMobileCosmetics
Overnight treatments target skincare concerns while consumers sleep
Implications - A long-touted step in K-beauty skincare regimens, super-rich overnight facial treatments are expanding their influence globally due to the favorable results achievable at home with less active participation. This progression speaks to the interest in restorative beauty remedies that provide maximum results with minimum effort, making them easily adoptable regardless of one's lifestyle. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
49,323 Total Clicks
Aug 16 - Jan 18
This Week and Mild
FashionLifestyleCosmetics
Leafy greens bring enhanced revitalization power to skincare solutions
Implications - With the nutritional value of leafy greens making them staples in any health aficionado's meal plan, skincare brands are taking advantage of this heightened awareness of their benefits by incorporating ingredients derived from foods such as spinach and kale into new formulations. This evolution speaks to the symbiotic relationship between of-the-moment ingredients in the worlds of food and beauty, while it also demonstrates the expansive influence of the pursuit of all-natural personal products that don't compromise effectiveness. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,476 Total Clicks
May 17 - Jan 18
This Week and Mild
FashionLifestyleFoodHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare and makeup products take aim at the effects of pollution
Implications - Whether to prep skin before exposure or to alleviate the effects afterwards, new skincare and makeup innovations are being specifically formulated to target the response of one's skin to environmental pollution. In addition to highlighting the role of the consumer's growing interest in overall health and wellness, this progression speaks to the ways in which new environmental concerns shape the development and marketing of personal products. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,861 Total Clicks
Sep 17 - Jan 18
This Week and Average
FashionLifestyleHealthCosmetics
Innovations in dryer technology prioritize space alongside function
Implications - Brands are creating dryer devices that combine compactible designs with enhanced, limited-tech functions. These innovations serve consumers seeking to quickly dry clothing items, without having to sacrifice their eco-friendly lifestyles. This shift comes as brands increasingly seek to adapt to the new rituals associated with apartment living, with more consumers living in small spaces as urbanization continues to accelerate. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
64,691 Total Clicks
Mar 17 - Jan 18
This Week and V. Hot
TechArt & DesignFashion
Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers
Implications - A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through higher concentrations in formulas that target new concerns such as pollution and photo-damage. Exemplifying how the rediscovery of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,956 Total Clicks
Oct 17 - Jan 18
This Week and Mild
FashionLifestyleHealthCosmetics
Trend Hunter Services
Brands turn to fruit-based alternatives to form faux leather products
Implications - Fruit-based alternatives to leather products, or the synthetic materials most often used to make faux leather, are quickly overtaking their less eco-friendly counterparts. Innovations in the way these materials can be processed has resulted in fashion products made up of faux leather that is more genuine in feel and aesthetic. This shift ties into consumers' desire to prioritize their preferred tastes, while still aligning their purchase decisions with their values. [More]
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
94,826 Total Clicks
Mar 16 - Jan 18
This Month and Warm
Art & DesignFashionEco
Cosmetic brands offer supplements that aid in beauty maintenance
Implications - Brands that are most known for their topical skincare and cosmetic products are dabbling in beauty-enhancing supplements. The supplement industry has fast-adopted the most popular values of the cosmetic world, and so it is a natural progression that the reverse is now true as well. This shift benefits consumers for its streamlined convenience, as they now increasingly turn to one brand for all of their beauty-related needs. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,607 Total Clicks
Jan 16 - Jan 18
This Month and Warm
Smart assistive technology enables personalized beauty routines
Implications - The increasing prevalence of artificial tech in consumers' lives has bled over to the world of beauty. Smart technology is now enabling platforms that offer consumers more personalized and knowledge-based beauty routines. This shift comes as the influence of smart technology aims to strike a balance between practical function, and lifestyle management. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
43,086 Total Clicks
Nov 16 - Jan 18
This Month and Warm
TechFashionCosmetics