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Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,057 Total Clicks
Apr 16 - Jul 17
This Month and Mild
FashionCosmetics
Skincare brands are positioning anti-aging products to target younger markets
Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,881 Total Clicks
Jul 16 - Jul 17
This Month and Average
FashionMarketingCosmeticsBranding
Consumers integrate technology into their anti-aging skincare regimen
Implications - Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,647 Total Clicks
Dec 16 - Jul 17
This Month and Warm
TechFashionGadgetsCosmetics
Men acquire a taste for self-care via anti-aging skincare rituals
Implications - Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
10,363 Total Clicks
May 17 - Jul 17
This Month and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
86,275 Total Clicks
Jun 17 - Jul 17
This Month and Hot
FashionHip FashionLuxury
The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,209 Total Clicks
Oct 16 - Jun 17
This Quarter and Average
FashionCosmetics
Facial cleansing products break out of the traditional format
Implications - The cosmetics and skincare industry is one that's seen the most amount of acceleration in the social media age. This is because the aesthetically pleasing nature of the products themselves is conducive to shareability. Products that experiment with format lend to shareability, while also appealing to the more adventurous consumer by offering new experiences. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,018 Total Clicks
Oct 16 - Jun 17
This Quarter and Warm
FashionCosmetics
Trend Hunter Services
Skincare products use dynamic textures to communicate hyper-effectiveness
Implications - The success of a skincare product is as reliant on the ritual as it is on the sheer effectiveness of the ingredients. Products that transform throughout the use ritual provide instant, tangible satisfaction, making product use more enjoyable while also signifying effectiveness. As well, the interactivity of a transforming product provides a memorable experience. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,350 Total Clicks
Sep 16 - Jun 17
This Quarter and Mild
FashionCosmetics
Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,875 Total Clicks
Aug 16 - Jun 17
This Quarter and Warm
Art & DesignFashionHip Fashion
Collagen becomes a staple in products outside of the health market
Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
60,829 Total Clicks
Apr 16 - Jun 17
This Quarter and Average
FashionLifestyleFoodDrinkingCosmetics