Newly Added
Category List
Full Index


Brands have been inspired by the viral Pokemon Go phenomenon
Implications - The Pokemon Go phenomenon has inspired brands to put out key enhancements to the game -- whether those are through conjoining the game with fitness initiatives or simplifying consumers' ability to play it. These extensions to the Pokemon Go brand have two benefits -- instant recognition that takes away the need to excessively market the products or services, and catering to the consumer desire for brands to take holistic approaches to enhancing their lifestyles -- even via the most unconventional platforms. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,404 Total Clicks
Jul 16 - Nov 17
Recent and Warm
Pop CultureTechArt & Design
Decorative Christmas baubles are being filled with snacks
Implications - Once-standard Christmas decorations are being reformatted as brands seek to make their products more distinct at a highly competitive time of year. This can be seen in the form of Christmas tree baubles that are being filled with various treats, whether sweet or alcoholic. These products are emerging as consumers' love for novelty remains steadfast, particularly at a time of year when brands' offerings can often seem like duplicates of one another. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
84,258 Total Clicks
Dec 15 - Nov 17
This Month and Warm
Pop CultureArt & DesignLifestyleFood
Magazines are being redesigned for highly specialized purposes
Implications - Magazines have had to shift away from their standard print and ad-filled designs to incorporate their major competitor – the Internet. As a result, magazines with specialized, rare, or reformatted content are becoming increasingly common, as brands seek to fuse the benefits of both the online media consumption world, and the tangible one. As social media is now a primary source of entertainment and engagement, this shift serves to draw consumers back into this form of media consumption in a way that avoids traditional banalities. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
96,795 Total Clicks
Mar 16 - Nov 17
This Month and Warm
Avocado is being reformatted in reaction to its pop cultural significance
Implications - In recent years, the use of avocados has seen a shift from them being an oft-consumed food item, to something of a running joke among Millennials – and brands are changing how they offer the fruit to suit this narrative. Whether altering how avocados are grown, designing entire menu items around the fruit, or putting them in unexpected foods, brands have leveraged the fact that avocados have become an amusing pop-cultural joke and turned it into a purchase incentive. This shift offers a useful blueprint for how companies can leverage social media to transform or enhance consumers' rituals and purchasing habits. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,136 Total Clicks
Apr 17 - Nov 17
This Month and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Comedy is adopting modern tech and rituals
Implications - The comedy world is adapting to changing technology and pop cultural shifts to accommodate the new ways in which people consume and engage with media. Incorporating these emerging technologies and newfound rituals into comedy allows the genre to better target Millennial and Gen Z demographics. This emerging shift is indicative of the need for even seemingly "timeless" industries to adapt to changing social dynamics and rituals in order to remain relevant. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,995 Total Clicks
Apr 16 - Oct 17
This Month and Mild
Pop CultureTech
Brands employ famous comedians to create subversive campaigns
Implications - In recent years, comedians have played a huge role in the public sphere, maintaining their roles in entertainment while increasingly penetrating fields less-related to their primary roles, like politics. The increased responsibility placed in the hands of these pop cultural icons has resulted in their growing credibility from a consumer perspective, a shift that brands are seeking to take advantage of. Companies are employing the subversive ways in which comedians approach any subject, which can translate across industries and manifest in many different ways. Allowing comedians to represent companies' products serves to create more authentic, credible connections between brands and their consumers. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,802 Total Clicks
Jul 16 - Oct 17
This Quarter and Untested
Pop CultureMarketingCelebsHumor
Celebrities are endorsing personal apps to connect to fan bases
Implications - With social platforms giving consumers more personal access to celebrities than ever before, celebrities are taking further advantage of that fact by releasing apps based on their brands. This practice serves to further their own sales, while creating more intimate connections with their fan bases through an authentic, gamified experience. This emerging extension of social media as a form of enhanced reciprocity speaks to the growing dominance of these platforms in the marketing of personal brands. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
137,577 Total Clicks
Feb 16 - Oct 17
This Quarter and Mild
Trend Hunter Services
Fitness brand collaborate with adjacent industries to expand their reach
Certain fitness brands are able to create a cult-like following within them, and what these brands have in common is their ability to expand their reach outside of the specific health-related principles they were founded upon. By collaborating with brands in adjacent, sometimes seemingly unrelated industries, these brands are able to expand their reach and influence in the lives of consumers in a more all-encompassing way, in addition to having more visibility in general. This focused collaboration serves to enhance the perceived culture associated with the brands, giving consumers both the opportunity and the motivation to pursue anything associated with them. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
158,175 Total Clicks
Feb 16 - Oct 17
This Quarter and Mild
Pop CultureMarketingBusiness
Traditional media adopts the gestures of social media platforms
Implications - As many traditional media empires scramble to gain a foothold in the digital ecosystem, brands still looking to engage through now-archaic content conduits like print are doing so through the language of social media. Rather than undermining their traditional medium, the use of social gestures and iconography instead position brands as knowing insiders worth engaging with. By co-opting the languages with which consumers are most familiar, brands can appeal to consumers without having to fundamentally shift their core identity. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
421,751 Total Clicks
Feb 16 - Sep 17
This Quarter and Warm
Pop CultureMediaSocial Media
Fitness gear caters to pop culture fanatics with themed merchandise
Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
75,903 Total Clicks
Sep 16 - Sep 17
This Quarter and Warm
Pop CultureLifestyleSportsHealth