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Overnight treatments target skincare concerns while consumers sleep
Implications - A long-touted step in K-beauty skincare regimens, super-rich overnight facial treatments are expanding their influence globally due to the favorable results achievable at home with less active participation. This progression speaks to the interest in restorative beauty remedies that provide maximum results with minimum effort, making them easily adoptable regardless of one's lifestyle. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
49,284 Total Clicks
Aug 16 - Jan 18
Recent and Mild
FashionLifestyleCosmetics
The classic floral tea blend is elevated to flavor status
Implications - Consumers yearning for bold, floral flavors are turning to Earl Grey-infused cocktails and desserts that are elevating the iconic bergamot-tinged tea to become a flavor in its own right, expanding its influence outside of the world of tea. This shift highlights the experimental nature of individuals driven by exciting and unexpected flavor experiences and speaks to the ever-expanding demand to see time-tested tastes adapted into new contexts. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
33,077 Total Clicks
Jun 16 - Jan 18
Recent and Average
LifestyleFoodHealthDrinking
Leafy greens bring enhanced revitalization power to skincare solutions
Implications - With the nutritional value of leafy greens making them staples in any health aficionado's meal plan, skincare brands are taking advantage of this heightened awareness of their benefits by incorporating ingredients derived from foods such as spinach and kale into new formulations. This evolution speaks to the symbiotic relationship between of-the-moment ingredients in the worlds of food and beauty, while it also demonstrates the expansive influence of the pursuit of all-natural personal products that don't compromise effectiveness. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,385 Total Clicks
May 17 - Jan 18
This Week and Mild
FashionLifestyleFoodHealthCosmetics
Skincare and makeup products take aim at the effects of pollution
Implications - Whether to prep skin before exposure or to alleviate the effects afterwards, new skincare and makeup innovations are being specifically formulated to target the response of one's skin to environmental pollution. In addition to highlighting the role of the consumer's growing interest in overall health and wellness, this progression speaks to the ways in which new environmental concerns shape the development and marketing of personal products. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,781 Total Clicks
Sep 17 - Jan 18
This Week and Warm
FashionLifestyleHealthCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Following gin, sherry emerges as the new go-to cocktail ingredient
Implications - Evolving from its old-fashioned image, sherry is proving to be an ingredient of choice on global cocktail menus, with even a handful of dedicated sherry bars entering the spotlight as well. As consumers look to adopt new rituals such as low-alcohol cocktails, many are reclaiming old-world aperitifs and fortified wines that deliver surprising experiences that recall the comforts of tradition. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,325 Total Clicks
Jan 18 - Jan 18
This Week and Hot
LifestyleDrinking
Medical practices are enhanced through fashionable clothing
Implications - Medical professionals are creating clothing items that enhance their ability to monitor or help patients, without the clothing items being inconvenient or unsightly. These innovations reveal a growing focus in adaptability, patient comfort and immediate care in the medical world, and ease some of the smaller lifestyle inconveniences that illnesses can bring about. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
19,736 Total Clicks
Dec 16 - Jan 18
This Week and Average
TechLifestyleHealth
Lab-grown meat, or imitation meat, offers a cruelty-free alternatives
Implications - The practice of growing meat, or meat-like products in labs has taken hold in the food industry, and is becoming increasingly commonplace as consumers seek to adopt ethical purchasing habits in varied aspects of their lives. The influx of lab-grown meats is evidence that finding solutions to issues both local and global can be worth the sacrifice of more convenient practices, that tend to be harmful in the long term. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
21,434 Total Clicks
Mar 17 - Jan 18
This Week and Untested
TechLifestyleFoodHealth
Trend Hunter Services
Cannabis culture takes a cue from the coffee and tea industry
Implications - Following the models of larger industries that paved the way, the fast-emerging legal cannabis industry is transforming the product innovations that the tea and coffee industry has become known for. This shift reveals the ways in which emerging industries are able to follow the blueprint of others in the process of establishing themselves in a market that may find them unfamiliar. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
75,862 Total Clicks
Dec 15 - Jan 18
This Week and Warm
MarketingLifestyleHealthDrinking
Beauty marketing reprioritizes vitamin C to satisfy science-driven consumers
Implications - A long-praised powerhouse antioxidant, vitamin C has newly taken centerstage as a star ingredient in a time that consumers are becoming more educated around the science of skincare. These new products promise enhanced benefits through higher concentrations in formulas that target new concerns such as pollution and photo-damage. Exemplifying how the rediscovery of steadfast ingredients plays a large role in the beauty world, this shift also speaks to the fast-evolving and cyclical nature of skincare marketing. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
16,886 Total Clicks
Oct 17 - Jan 18
This Week and Mild
FashionLifestyleHealthCosmetics
Small grocery brands prioritize curated goods in minimalist displays
Implications - Small grocers shift their approach to design by creating spaces that prioritize minimalism and quality, whereas the traditional approach to grocery design focuses on overstocking to overwhelm consumers. This shift takes into account the paradox of choice, in which consumers experience paralysis when it comes to making decisions when options are many. The use of minimalist displays and curated options serves consumers seeking a quick yet experience-driven shopping experience. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
180,456 Total Clicks
May 16 - Jan 18
This Week and Hot