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Brands leverage post-purchase habits by elevating instant noodle ingredients
Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,766 Total Clicks
Sep 16 - Jul 17
New and Average
LifestyleFoodCredit Crunch
Fruit punch-flavored snacks play into the desire for reformatted nostalgia
Implications - Unconventional fruit punch-flavored foods outside of the realm of sweets are enticing experimental eaters looking to explore with hybridized taste experiences. This progression speaks to the continued pursuit by flavor-seekers of new experiences in familiar formats and its relationship to the 'nostalgia cycle.' [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,295 Total Clicks
Dec 16 - Jul 17
Recent and Warm
LifestyleLife-Stages
Blackened menu items serve as an antidote to over-the-top rainbow treats
Implications - In a time when consumers of all ages are motivated by the social sharing of everyday experiences, individuals are opting for gothic-looking all-black menu items that visually entice with the help of ingredients like squid ink, black sesame or coconut ash. In addition to being seen as a reaction to the current cultural obsession with fantasy-inspired aesthetics that offer a taste of escapism, this progression speaks to the desire to see familiar experiences enhanced with multi-sensory elements that also boast practical effects such as detoxification. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,694 Total Clicks
Apr 17 - Jul 17
Recent and Warm
LifestyleFoodHealthSocial Media
Squid ink goes mainstream as consumers are enticed by its healthful benefits
Implications - Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
19,071 Total Clicks
Jan 17 - Jul 17
This Week and Untested
LifestyleFood
The 6 Patterns of Opportunity & Top 18 Megatrends
Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,444 Total Clicks
Jan 16 - Jul 17
This Week and Average
LifestyleFoodHealthLife
Hybridized donut creations open up the experience to wider taste preferences
Implications - Speaking especially to those interested in over-the-top food experiences that lend themselves to social sharing, hybrid donut experiences are incorporating surprising and sometimes savory elements that combine to create something new and unique. This shift is an extension of the push for new experiences [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,762 Total Clicks
Apr 16 - Jul 17
This Week and Average
LifestyleFoodSocial Media
Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,521 Total Clicks
Jan 17 - Jul 17
This Week and Average
LifestyleHealthLifeSocial Media
Trend Hunter Services
Ramen-flavored foods highlight the pop cultural role of instant noodles
Implications - Instant noodle and ramen-flavored products are emerging that help to highlight its place in popular culture outside of the restaurant world and 'dorm room meal' stereotype. This progression highlights the new role that experience and preference is playing in defining new "flavors" that mimic familiar food dishes, rather than specific ingredients. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,253 Total Clicks
Dec 15 - Jul 17
This Week and Mild
THC-infused ingredients allow consumers to cultivate custom edibles at-home
Implications - As consumers become more familiar with legal cannabis products in the age of legalization, many are developing their own taste and dosage preferences that are accommodated by pre-packaged ingredients ready for at-home culinary pursuits. This progression highlights the consumer knowledge of the new product category as it diversifies rapidly and the role an individual's experience level will play in purchasing decisions. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,523 Total Clicks
Feb 16 - Jul 17
This Week and Mild
LifestyleFoodHealth
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,662 Total Clicks
Oct 16 - Jul 17
This Month and Mild
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