Newly Added
Category List
Full Index


Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
97,506 Total Clicks
Aug 17 - Nov 17
Recent and Warm
TechBusinessAutos
Wealth management is adopted into tech platforms
Implications - Though apps have streamlined the process of financing for younger generations, they are now being developed to organize and amplify more significant wealth, as well as new forms of wealth. This shift comes as traditions surrounding wealth management give way for consumers' desire to convenience the solely functional aspects of their lives -- as they seek to build lifestyles that revolve less around business and more around experience. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
17,874 Total Clicks
Aug 17 - Nov 17
Recent and Mild
Business
People with higher incomes seek out convenient ways to donate
Implications - Those with class privilege and wealth are seeking out ways to donate via platforms that are less time-consuming and/or directly related to maintaining their lifestyles. This shift caters to affluent consumers' desire to meet their personal philanthropic goals, without inconveniencing ways of life that they have grown accustomed to. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
93,413 Total Clicks
Dec 15 - Nov 17
Recent and Mild
MarketingBusinessLuxury
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
53,344 Total Clicks
Feb 16 - Nov 17
This Month and Average
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
82,000 Total Clicks
Apr 16 - Nov 17
This Month and Hot
TechBusinessLifestyleHealth
Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
23,569 Total Clicks
Mar 16 - Nov 17
This Month and Warm
TechBusinessLifestyleHealth
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
48,664 Total Clicks
Apr 17 - Nov 17
This Month and Warm
TechBusinessRetail
Trend Hunter Services
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
31,395 Total Clicks
Oct 17 - Nov 17
This Month and Average
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,034 Total Clicks
Nov 17 - Nov 17
This Month and Average
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,438 Total Clicks
Jul 16 - Nov 17
This Month and Mild