Consumer Insights

Emerging opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
The 6 Patterns of Opportunity & Top 18 Megatrends
Newly Added
Category List
Full Index


Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling for home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
52,712 Total Clicks
Feb 16 - Nov 17
This Week and Average
TechBusinessRetail
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
34,996 Total Clicks
May 17 - Nov 17
This Week and Warm
LifestyleFoodLifeDrinking
Products that mitigate PMS symptoms are coming in new, unique forms
Implications - The hormonal imbalances that menstruation causes trigger a variety of moderate to severe physical symptoms, with everything from acne and pain being amplified -- and brands are offering new solutions to relieve these issues. These innovations and services cater to a growing push on consumers' end for the equal prioritization of women's health, forcing representation into the mainstream healthcare industry with a more open, constructive dialogue. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
81,375 Total Clicks
Apr 16 - Nov 17
This Week and Hot
TechBusinessLifestyleHealth
Charities streamline the donation process to enhance incentives to donate
Implications - Charitable donations are becoming increasingly efficient with brands and non-profits creating streamlined, contactless payment systems to simplify donating processes. This serves to give consumers more incentive to stop and learn about the charity in question, while also offering ease of access in terms of actually donating money. This shift caters to the convenience required for brands to be relevant in consumers' fast-paced lifestyles, while giving consumers a more visceral understanding of where their charitable donations are going. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,894 Total Clicks
Jan 15 - Nov 17
This Week and Average
TechSocial Good
Events and experiences in the real world mimic the tropes of social media
Implications - For some time now, savvy social media users have been seeking out products and experiences that they expect to look good on social media. Entrepreneurs and brands have responded by taking the guesswork out of the calculus, creating experiences explicitly tailored from start to finish with Instagram-friendly installations. These experiences not only recognize the increasing importance consumers place on their digital personae, but also increase the brands' own social presences. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,126 Total Clicks
May 17 - Nov 17
This Week and Hot
LifestyleSocial Media
Prenatal health products are no longer only packaged as supplements
Implications - Ingestible prenatal nutrition products once mostly came in the form of supplements, but now everything from water to oat bars are being marketed as beneficial to the health of expecting mothers. This broadens the market, offering a two-way benefit where brands have more opportunity for consumers to purchase, while consumers are allowed more choice in their health-related purchases. It also serves as a blanket marketing term which allows brands to push their products as being essential for specific groups of people – in this case, pregnant women. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,584 Total Clicks
Nov 15 - Nov 17
This Week and Mild
Food products become easier to choose and enjoy with interactive choosing
Implications - Analysis paralysis is more prevalent in the digital age, as there is an overload of information and choices consumers can make. This has increased the popularity of curation, however the process of curation can be daunting in and of itself. Gamified curation combines ease of choice with interactivity and enjoyment to satisfy the modern consumer. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
15,066 Total Clicks
May 17 - Nov 17
This Week and Average
LifestyleFood
Trend Hunter Services
Food and beverage subscriptions integrate tech for hyper-convenience
Implications - Subscription services are now ubiquitous, especially within the world of food and beverage. Though these subscriptions typically automate the acquisition of ingredients, they don't necessarily impact the convenience of other parts of the consumption process, such as food prep or presentation. Integrating technology into the process enables a 360-degree smart service for food or drink prep. This speaks to a more holistic approach to convenience that suits today's busy consumer. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
233,731 Total Clicks
Apr 15 - Nov 17
This Week and Warm
TechLifestyleFood
Brands are accommodating expecting mothers seeking to maintain their health
Implications - Expecting mothers in North America are becoming increasingly active to stay healthy during their pregnancies, and brands are accommodating this fact by offering apps and services that enhance the health and fitness of pregnant women. With more consumers seeking out well-rounded lifestyles, accommodating this shift in the women-specific health industry is an extension of the consumer desire for specialized experiences. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
23,450 Total Clicks
Mar 16 - Nov 17
This Week and Warm
TechBusinessLifestyleHealth
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
48,001 Total Clicks
Apr 17 - Nov 17
This Week and Warm
TechBusinessRetail