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Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
55,275 Total Clicks
May 17 - Jun 17
New and Warm
Chicken wings get a healthy makeover with meat replacing ingredients
Implications - A deep-rooted favorite, chicken wings are a classic entree that’s being revisited by brands looking to offer a healthier alternative. As the growing number of halfway healthy consumers continue to seek better-for-you options without willing to compromise on flavor, we’re seeing creativity in meat alternatives such as cauliflower and seitan being amplified to replicate familiar comfort foods that deliver on texture as well as taste. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
629 Total Clicks
Jun 17 - Jun 17
New and Mild
LifestyleFood
Kit convenience gets more customized through portable mix-ins and toppings
Implications - Making it fun to maintain a healthy diet, food brands are starting to offer creative customization options via flavorful toppings. As bowled-meals maintain their popularity, consumers are looking for ways to boost the flavor of their salads and smoothie bowls and have that quick, healthy meal that doesn’t require much preparation. Not only convenient for the on-the-go consumer who is already accustomed to the ease of meal kits, the customizable toppings also have the added benefit of making foods more Instagrammable, perfect for the modern foodie. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
45,561 Total Clicks
Oct 16 - Jun 17
New and Mild
LifestyleFood
DTC retail brands strengthen the community element through social good
Implications - One of the benefits of the new DTC retail model -- brands that sell their products direct to the consumer as opposed to using a third-party retail site or space -- is that it highlights a sense of community, as well as authenticity. This is being highlighted through connection to social causes. The connection is a natural progression as entrepreneurial businesses inherently seem more trustworthy to consumers, making DTC involvement in social good seem less like a marketing ploy, and more like genuine activism. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,949 Total Clicks
Nov 16 - Jun 17
New and Warm
BusinessSocial Good
The popular marketing strategy sees games with a loose tie to the product
Implications - Though gamification is often touted as the premier strategy for targeting Millennials and Generation Z, both generations are still likely to have an adverse reaction to marketing, no matter how much fun it is to interact with. Adjacent gamification adds an element of authenticity to battle this big-brand skepticism by placing less emphasis on the brand or product. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
83,482 Total Clicks
Aug 16 - Jun 17
New and Warm
Marketing
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
58,242 Total Clicks
Feb 16 - Jun 17
New and Average
BusinessLifestyleFoodRetail
The traditional nightlife experience is enhanced through AR and VR
Implications - Everyday use of augmented and virtual reality technologies has yet to be perfected, especially within a context that seems organic and genuinely enhances an existing experience. Nightlife is the perfect platform for the growth of this technology as it is already based in escapism and experience. Converging the worlds of leisure and experiential technology creates a new category of entertainment that goes beyond the tangible. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,455 Total Clicks
Aug 16 - Jun 17
Recent and Warm
TechLifestyle
Trend Hunter Services
Bars and clubs integrate activities to take leisure to the next level
Implications - The nightlife industry is one historically based in providing fun experiences; however, as more and more channels to enjoy entertainment become available, this industry must add more novel and experience to keep up. Bars and clubs that integrate physical activity into the traditional nightlife experience provide this extra level of entertainment, creating an entirely new category of leisure. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
68,224 Total Clicks
Jan 16 - Jun 17
Recent and Mild
Lifestyle
Travel accommodations swap out bells and whistles for basic amenities and nature
Implications - In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
199,801 Total Clicks
Mar 17 - Jun 17
Recent and V. Hot
WorldHip HotelsTravel
The success of Korean skincare opens doors for international brands
Implications - The digital age of skincare places a premium on experimentation, "insider information," and adventure within skincare and cosmetics, which helped catapult the Korean skincare movement to epic proportions. This has opened doors for small, international companies to impact the North American skincare market. This maintains the feeling of adventure and exclusivity that the modern skincare customer enjoys. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
25,951 Total Clicks
Oct 16 - Jun 17
Recent and Mild
FashionCosmetics