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Trend Hunter
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Greetings !

This week's newsletter highlights the consumer insight Scented Marketing. Brands are exploring a myriad of frontiers to connect with and engage consumers. Scented Marketing shows how companies are delivering an immersive experience through scratch-and-sniff labeling, packaging and a variety of other products.

My favorite example is the scratch-and-sniff wine bottles from Cocomero.

If you missed my latest innovation keynote, you can watch it here. It's a quick 30-minute video where I discuss how to elicit change and find opportunity in a corporate culture. Learn how to better understand your organization and how you and your team can better adapt through tactical next steps.


Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Sep 12San Antonio
Sep 19Toronto
Sep 21Raleigh
Sep 24California
Oct 16Washington
Oct 17Scottsdale
Oct 23Calgary
Oct 30San Diego
Nov 05Scottsdale
Nov 07Monterrey
Nov 29Long Beach
Feb 25 '19Florida
Consumer Insights
At-Home Advancement
Consumers self-administer formerly spa-specific skincare treatments Implications - There’s been an uptick in products related to maker culture across industries. One particular industry that’s been impacted is skincare, as more and more consumers are... [More]
Shareworthy Wellness
Wellness products put a focus on aesthetics for social media impact Implications - Having become a key player in the luxury space, health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in... [More]
Assisted Finance 2.0
Millennials turn to tracking apps to better keep tabs on their finances Implications - Tracking finances is no easy feat, and consumers are looking for more streamlined solutions to make banking and saving money more intuitive. Tapping platforms and services that... [More]
Automated Investment
Consumers tap services that allow them to automatically save funds Implications - Seeking to ease anxiety and stress that often accompanies financial saving, younger consumers, like Millennials, are tapping into automated alternatives to make the process more... [More]
Foodie Park
Amusement parks that feature cuisine-focused experiences highlight sophistication Implications - As Millennials become increasingly interested in travel, tastes shift away from the traditional amusement park in favor of more authentic, sophisticated destinations. Amusement parks... [More]

Hot This Week

1. Frozen Sweet Potato Slices

'Sweet PotatTOASTS' are Being Introduced as a Toast Alternative

2. Breathtaking Aerial Photographs

Alex Medina Takes Incredibly Satisfying Photographs of Burning Man

3. Vibrant Art Deco Bags

EDAS Focuses on Sustainability Through One-of-a-Kind Designs

4. Digital Memory Projection Systems

'Memorise' Prevents Memories from Being Digitally Misplaced

5. Lightweight Scooter Footwear

The Koowheel Hovershoes Reach Speeds of up to 12kmh

6. Compact Organizational Wallets

The SERIES 2 Zip Cardholder is Compact and Full of Compartments

7. Contemporary Slated Home Designs

Framestudio Creates the Opportunity for an At-Home Spa Day

8. Performance-Enhancing Massage Balls

The MyoStorm 'METEOR' Alleviates Pain and Aids with Recovery

9. Quiet Autonomous Transport Trucks

The Volvo Vera is Controlled and Monitored from the Cloud

Featured Clusters

20 Transparent Fashion Finds

From Designer Plastic Shopping Bags to Custom Translucent Shoes

30 Corporate Social Responsibility Examples

From Gender Equality Beers to Eco Resort Concepts

Learn How 500 of the World's
Top Innovators Rely on TrendHunter


73 Talks on Women Empowerment

From Diversifying the Office to the Importance of Authenticity

45 Talks on Governance

From Reconfiguring Privacy Rights to Implementing Environmental Change


14 Boomer-Targeted Marketing Campaigns

From Sarcastic Healthcare Ads to Ageless Lingerie Marketing

60 Gen X Shopping Innovations

From In-Store Workspaces to Shape-Specific Canadian Womenswear

Pop Culture

95 Skateboarding Culture Innovations

From Fully Skateable Installations to Greyscale Sports Lines

40 Cartoon-Onspired Beauty Offerings

From Feminine Teen Skincare to Fantasy-Inspired Brush Sets


Top 40 Baby Trends for June

From Breast Milk Marketplaces to Minimalist Family Skincare

53 Coffee Brewing Accessories

From Spring-Ready Coffee Tumblers to Car Brand Coffee Makers

Art & Design

42 Customizable Marketing Experiences

From Personalized Meal Boxes to Virtual Beauty Concierges

48 Customized Fashion Offerings

From Customized Dog Socks to Personalized Luxury Luggage


25 Dental Care Innovations

From AR Dental Software to Assistive Oral Hygiene Devices

19 Carnivore-Targeted Vegetarian Foods

These Plant-Based Products Emphasize Protein and Texture


Customizable Alphabet Eyewear

REVÉ by RENÉ's 'Alphabet' Makes Personalized Sunglasses

Vintage-Inspired Graffiti Bags

Burberry's New Doodle Print Clutch Bag is Luxurious and Unique


23 Co-Branded Anime Products

From Anime-Branded Candy Collaborations to Iconic Anime Skateboards

30 OFF-WHITE Collaborations

From Fashionable Cold-Pressed Juices to Collaborative 80s Sunglasses

Altruistic Law Firms

Impact Investing

Explosive-Inspired Necklaces

10 Going Viral Speeches

10 Informative Speeches on Depression

40 Speeches on Technology

Trend Hunter
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