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Trend Hunter
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Greetings !

This week's newsletter highlights the consumer insight Scented Marketing. Brands are exploring a myriad of frontiers to connect with and engage consumers. Scented Marketing shows how companies are delivering an immersive experience through scratch-and-sniff labeling, packaging and a variety of other products.

My favorite example is the scratch-and-sniff wine bottles from Cocomero.

If you missed my latest innovation keynote, you can watch it here. It's a quick 30-minute video where I discuss how to elicit change and find opportunity in a corporate culture. Learn how to better understand your organization and how you and your team can better adapt through tactical next steps.


Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Nov 05Scottsdale
Nov 07Monterrey
Nov 29Long Beach
Feb 25 '19Florida
Consumer Insights
Automated Household
Tedious household chores get easier with delivery & subscription programs Implications - Streamlining home tasks and chores even further, brands and services are offering delivery services and unique programs to make everyday rituals more convenient. As they say, time is... [More]
Hyper-Sensorial Scent
Fragrances are marketed through unexpected and unconventional means Implications - Due to the nature of the product, fragrances have long been a difficult product for marketers to accurately portray in advertising. Closing this gap between product experience and... [More]
Portable Parenthood
Baby products are cleverly redesigned to be used on the go Implications - Aligning with the increasing role convenience culture plays in consumers’ daily lives, brands in the baby space are creating more portable versions of infant necessities for... [More]
Subscribed Breakfast
Breakfast meals are made easier via subscription services Implications - With breakfast often being the meal that consumers skip the most, some brands are looking to change this fact by offering subscription services that specifically offer breakfast foods.... [More]
Minimalist Accessibility
Fast fashion brands appeal via minimalist retail spaces Implications - The fast fashion industry is taking cues from its high-end counterparts by offering retail spaces that are minimalist in design, and in the quantity of clothing and accessories they... [More]

Hot This Week

1. Non-Irritating Men's Razors

The Gillette SkinGuard Razor is Built for Those with Sensitive Skin

2. Recycled Shipping Container Apartments

Drivelines Studios by LOT/EK is Located in Johannesburg

3. Barefoot Trail Running Shoes

The Vivobarefoot Magna Trail Shoe Has a No-Sew Design

4. Earthy Toned Embroidered Sneakers

The 'Respect Over Hate' Diadora Iteration Boasts Gold Accents

5. Cheerfully Colorful Housing Units

Johnsen Schmaling Architects Decorate This Complex with Color

6. Celebratory Cartoon Exhibitions

Mickey: The True Original Exhibition Features a Disney Icon

7. Lightweight Agile Hovershoes

The SHOWERBOARD Shoes are Incredibly Fun and Easy to Ride

8. Ultra-Modern Dual-Component Axes

The 'Toraxe' Has a Protective Yet Efficient Design

9. Cookie Dunking Kits

The Oreo Ultimate Dunking Set Lets You Enjoy Cookies and Milk Without the Mess

Featured Clusters

Top 80 Retail Trends for November

From Interactive Storefronts to Brandless Pop-Ups

35 Unconventional Sun Care Products

From Neon Sunscreen Sticks to Lightweight Foam Sunscreens

Learn How 500 of the World's
Top Innovators Rely on TrendHunter


10 Speeches with Personal Branding Tips

From the Start-Up of You to Evolving Technologies

20 Keynotes on Embracing Eccentricity

From The Success of Outsiders to Diversity in Thinking


30 Eco-Friendly Packaging Innovations

From Compostable Pizza Boxes to Biodegradable Drink Vessels

14 Delicious Pasta Sauces

From Future-Ready Protein-Rich Tomato Sauces to Free-From Pasta Sauces

Pop Culture

40 Cartoon-Inspired Beauty Offerings

From Feminine Teen Skincare to Fantasy-Inspired Brush Sets

95 Skateboarding Culture Innovations

From Fully Skateable Installations to Greyscale Sports Lines


52 Smart Toy Products

From Social STEM Robots to Digitized Smart Building Blocks

25 Dental Care Innovations

From AR Dental Software to Assistive Oral Hygiene Devices

Art & Design

60 Modular Furniture Designs

From Modular Freelancer Furniture to Customizable Flat-Pack Furniture

20 Customized Fragrance Concepts

From Personalized Perfume Boutiques to Fragrance Blending Kits


50 Off-Grid Cabin Designs

From Secluded Recreational Studios to Relaxing Glass Dome Retreats

13 Plastic Straw Alternatives

From Handmade Crystal Glass Straws to Edible Drinking Straws


Chromatic Glamping Tents

Atelier Chang Gives a Playful & Whimsical Twist to SJCC Glamping Resort

Ultra-Elegant Luxe Outerwear Collections

Prada's Fall/Winter 2018 Offering Has Sporty Undertones


Top 100 Cosmetics Products and July

From Solid All-Natural Fragrances to Celebrity Body Oils

13 Eco-Friendly Perfumes

From Recycled Waste Perfumes to Sustainable Genderless Fragrances

Farm Fuel Pickup Services

Rural Community-Supporting Clothing

Socially Conscious Bike Companies

16 Language Presentations

20 Talks About Respect

25 Ways to Foster Productivity

Trend Hunter
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