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Hey there!

It's no secret that many people consider their pets to be a part of their family. The pet care industry is currently valued at more than 50 billion dollars in the US alone, and as it continues to grow, innovative brands are looking to trending ideas from other domains to inspire new products and services.

This week's featured insights explore how three top trends -- organic food, CBD supplementation, and accessibility-focused products -- are being adapted for an animal audience.



Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Online Vet
Online veterinary services enhance accessibility for pet owners Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-... [More]
Organic Pet
Pets get the luxury treatment with home-made, freshly prepared meals Implications - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support on-going health. Taking... [More]
CBD Petcare
CBD is integrated into pet products to provide a natural solution for pet owners Implications - As CBD is becoming a more readily accepted and accessible ingredient to consumers, its ubiquity is leading to its integration to pet products as well. Accepted by many as a viable... [More]

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