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As cryptocurrency grows in value and becomes increasingly mainstream, it's being utilized in some unexpected contexts. From Blockchain Beer Dispensers to Decentralized Loyalty Programs, brands across a wide range of industries are taking advantage of the crypto craze to launch futuristic products and initiatives.

This week's featured insights highlight a number of cross-industry cryptocurrency collaborations. One of my favorite examples is Cryptocurrency Code Art, part of our Cryptocurrency Culture insight. Bitcoin has never looked better!


Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Crypto Loyalty
Consumers purchase from brands that offer crypto reward programs Implications - Brands are bridging the gap between modern day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs particularly appeal to... [More]
Crypto Beverage
Cryptocurrency and beverage industries collaborate on branding Implications - Brands in the beverage industry are taking inspiration from, or working with those specializing in cryptocurrencies, to produce branding for their products or designs for their retail... [More]
Cryptocurrency Culture
The rise of cryptocurrencies has led to their use in unlikely ventures Implications - The increased popularity and worth of cryptocurrencies has led to the infusion of these digital forms of payment into daily routines and cultural practices. Whether immortalized in... [More]

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