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Hey there!

This week, we're shining a spotlight on some of the unique ways that big brands are placing an increased focus on consumer accessibility needs. From the development of specialized new products to the rethinking of in-store experiences, innovative measures are being taken across all industries to foster greater inclusivity.

Virtual reality is being tapped to help architects design better spaces for those living with dementia, and major chains like Toys R Us are introducing "quiet hours" to provide stress-free shopping experiences for children and caregivers with autism. When searching for your own innovative idea, you just might find inspiration by looking to the diverse needs of your customers.

I've included some insights about Developmental Accommodation, Accessible Play and Functional Empathy, but if you're looking for more inspiration, be sure to check out our 2019 Trend Report and to secure your ticket to this year's Future Festivals. See you there!


Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Accessible Play
Game-related products and spaces include individuals with disabilities Implications - Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more... [More]
Functional Empathy
VR teaches empathy to better the customer-provider relationship Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into... [More]
Developmental Accommodation
Brands are creating more serene environments for people with autism Implications - It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This... [More]

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