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Greetings !

This week we're rounding up some of our most popular insights, with Hybrid Gaming being a unique amalgamation of both old and new gaming trends. Playing on a multitude of consumer desires that include familiarity, nostalgia and omnichannel consumption, this trend shows a hybridization of board games and video games, creating entirely distinct play-related experiences.

My favorite example of this insight is Twitch's expansion into livestreaming people playing board games, a partnership with Big Potato Games that has distinct implications for how the traditional medium of board gaming can be incorporated into contemporary consumer expectations and lifestyles.

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Smart Retail
Stores that fully integrate smart features are increasingly common Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully... [More]
Pleasurable Cannabis
Products aimed to enhance sexual pleasure incorporate cannabis Implications - It’s been shown that cannabis consumption enhances sexual pleasure, and cannabis brands are taking advantage of that fact by creating products that are specifically marketed... [More]
Real-Time Recycle
Consumer spaces incorporate real-time recycling initiatives and programs Implications - Brands are curating spaces or creating products that offer “live” recycling over the course of the purchase journey. These products and experiences give consumers the... [More]

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