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Hey there!

This week, we're shining a spotlight on some of the unique ways that big brands are placing an increased focus on consumer accessibility needs. From the development of specialized new products to the rethinking of in-store experiences, innovative measures are being taken across all industries to foster greater inclusivity.

Virtual reality is being tapped to help architects design better spaces for those living with dementia (see Dementia-Focused VR Tools for more), and major chains like Toys R Us are introducing quiet hours to provide stress-free shopping experiences for children and caregivers with autism. When searching for your own innovative idea, you might just find inspiration by looking to the diverse needs of your customers.

To learn more about these emerging trends in accessibility, check out our insights on Developmental Accommodation, Accessible Play and Functional Empathy. And for extra inspiration, be sure to download our 2019 Trend Report and to secure your ticket to one of our 11 upcoming Future Festival dates. See you there!


Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Accessible Play
Game-related products and spaces include individuals with disabilities Implications - Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more... [More]
Functional Empathy
VR teaches empathy to better the customer-provider relationship Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into... [More]
Developmental Accommodation
Brands are creating more serene environments for people with autism Implications - It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This... [More]

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Trend Hunter
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