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Greetings !

This week's newsletter highlights the consumer insight Scented Marketing. Brands are exploring a myriad of frontiers to connect with and engage consumers. Scented Marketing shows how companies are delivering an immersive experience through scratch-and-sniff labeling, packaging and a variety of other products.

My favorite example is the scratch-and-sniff wine bottles from Cocomero.

If you missed my latest innovation keynote, you can watch it here. It's a quick 30-minute video where I discuss how to elicit change and find opportunity in a corporate culture. Learn how to better understand your organization and how you and your team can better adapt through tactical next steps.

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Cheesy Cashew
Cashew cheese is a realistic alternative to traditional dairy cheeses Implications - Cashew cheese is now becoming extremely popular as an alternative to cheeses made from dairy, featuring a tangy flavor and slightly gritty texture. More than catering to individuals... [More]
Frothed Rose
Specialty rose lattes become increasingly popular Implications - The use of rose as not only a prominent flavor in lattes, but also as inspiration for the way the beverages look, is becoming increasingly common. The rising popularity of this... [More]
Bio Accessory
Fashion accessories are made biodegradable to reduce their environmental impact Implications - Biodegradable accessories in the form of sunglasses, clothing, and more are increasingly common as brands seek to engage consumers seeking less harmful forms of consumption. This... [More]
Big Brand Sustainability
Big brands are making moves with large-scale sustainable initiatives Implications - Taking a bolder stance, big brands are rolling out mainstream initiatives that speak to growing environmental and sustainability concerns worldwide. From shifting packaging designs to... [More]
Protective Applicator
Sunscreen applicators prioritize function and even coverage Implications - Sunscreen brands are prioritizing the design of innovative applicators in order to improve the skincare coverage that such products are able to offer. The adoption of wand, spray or... [More]

Hot This Week

1. Lengthy Advertising Imagery

Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image

2. Multifunctional Eating Utensils

The 'StikChops' Work with a Multitude of Different Foods

3. High-End Tiny House Boats

The Le Koroc Boat is a Luxurious Home Away from Home on the Water

4. Day-Relevant Advertising Campaigns

Mcdonald's Graphic Print Ads Celebrate Moving Day in Qu├ębec

5. Aircraft Engine Motorcycles

The TMC Dumont Features a Literal Plane Engine and Hubless Wheels

6. Sci-Fi Show-Inspired Shorts

The Nancy Shorts are Inspired by the Upside-Down in Stranger Things

7. Artistically Contemporary Home Furniture

Gus* Modern's Living Room Furniture Line is Chic & Luxe

8. Skateboarding Game Apps

Skate Icon Nyjah Huston Launched His First Skateboarding Video Game

9. Contemporary Geometric Homes

The Villa No 30 Has a Unique Shape That Houses a Modern Interior

Featured Clusters

23 Co-Branded Anime Products

From Anime-Branded Candy Collaborations to Iconic Anime Skateboards


30 DIY Artisan Food Innovations

From Mason Jar Butter Churns to Gourmet Hot Sauce Kits


Learn How 500 of the World's
Top Innovators Rely on TrendHunter



Courses

50 Speeches on the Evolution of Social Media

From Social Media and Gender to Social Media Shrines


17 Talks on the Importance of Confidence

From Posture and Perception to Value and Self-Worth





Marketing

30 Examples of Food Brand Collectibles

From QSR Streetwear Uniforms to Pizza-Ordering Parkas


42 Creativity-Fostering Artistic Establishments

From Mobile Art Studios to Edible Art Exhibits


Pop Culture

40 Travel Innovations for March

From In-Flight Meditation to Pay-Per-Day Travel Insurance


21 Creative Footwear Collaborations

These Shoe Brand Collaborations Explore Unique Partnerships


Tech

98 Outdoor BBQ Products

From Smart Outdoor Lighting Systems to Thermal Salt Crystal Plates


30 Gamified Nightlife Experiences

From Entertaining Board Game Cafes to Underground eSports Bars


Art & Design

36 Stimulating Furniture Designs

From Optical Illusion Rugs to Deceptive Porcelain Bricks


29 Ceramic Home Accessories

From Conceptual Plant Vases to Stylish Pastel Lunchboxes


Eco

35 Recycled Material Innovations

From Eco-Friendly Sportswear to Paper-Paved Bike Paths


20 Examples of Eco-Friendly Beauty Packaging

From Customizable Makeup Cases to Package-Free Soaps


Luxury

Ultra-Luxe Gold BMX Bikes

Dior Homme Teams Up with Bogarde for a Limited Edition Capsule of Bikes


Skeletonized Luxury Watches

The Grande Seconde Skelet-One is a Fantastic Timepiece by Jaquet Droz


Fashion

67 Hydration-Focused Innovations

From Fashionable Water Carriers to Hydration-Tracking Wearables


51 Neon Design Products

From Colorful Gopnik Streetwear to Novelty Pizza Lighting



31 Fair Trade Features


Conversation-Generating Garments


Anti Acid-Violence Cafes




12 Lectures on Social Capital


55 Speeches by Influential People of the 21st Century


32 Qualities of a Great Leader




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