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Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.
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Logo Guessing Games
Logo Guessing Games
Not a Logo Tasks Players with Selecting the Right Option of Two Images
‘Not a Logo’ offers a delightful escape into the world of branding with its simple yet captivating premise. This free web mini-game presents players with two logos and challenges them to... MORE
AI-Powered Digital Marketing Support
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Boostrbot revolutionizes digital marketing with its AI copilot, designed to transform likes into valuable leads. This innovative tool empowers digital marketers to craft high-quality content swiftly,... MORE
420-Themed Restaurant Promotions
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Fatburger, the American fast-food chain, is commemorating April 20th with a promotional offer that aligns with the unofficial cannabis holiday, 4/20. For this day only, customers can purchase the... MORE
Seamless Music-Creation Tools
Seamless Music-Creation Tools
Klimper is Easy to Use for Seamless Track Creation
Klimper, a new music tool, ignites creativity by simplifying chord navigation and facilitating seamless track creation. With Klimper, musicians can effortlessly explore chords and discover related... MORE
420 Smoothie Promotions
420 Smoothie Promotions
Jack in the Box is Offering its Pineapple Express Shake for $4.20 on 4/20
Jack in the Box, in celebration of the unofficial cannabis-themed holiday 4/20, introduced a special promotional item known as the Pineapple Express Shake. This product is a unique blend, featuring... MORE
Playful Creativity-Focused Campaigns
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Sharpie®‘s The World Is Your Canvas is a playful, vibrant, and whimsical initiative that aims to foster creativity nationwide with the Sharpie® Bus. The campaign celebrates the brand’s... MORE
DIY Fandom Initiatives
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
With the NHL Playoffs fast approaching, Scotiabank introduces Make It Merch, an initiative aimed at democratizing team spirit. Fans can now transform any piece of clothing into hockey merch by... MORE
Benefits-Focused Racing Partnerships
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
American Express has announced its collaboration with Formula 1® to offer exclusive benefits to American Express Cardmembers for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 event in Montreal. This... MORE
Luxurious Nighttime Cognacs
Luxurious Nighttime Cognacs
Rémy Martin Debuts XO Night as a Marker for Nocturnal Celebrations
Rémy Martin recently introduced an alluring nighttime cognac dubbed XO Night. This exquisite offering embodies radiance, luxury, and vivacity. The formula offers a lavish cognac experience that... MORE
Stress-Alleviating Organic CBD Lines
Stress-Alleviating Organic CBD Lines
Good Organics CBD Products are Functional and Modern
Good Organics CBD is a modern health-focused brand that crafts its products with meticulous care. Aiming to provide stress relief for both the body and mind, Good Organics CBD’s formulas are... MORE
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Heritage-Focused Hard Seltzer Brands
Heritage-Focused Hard Seltzer Brands
Grown Folks Positions Its Product as a Tribute to Tradition
Grown Folks was founded by Danica Dias, a mother who brings her Louisiana Creole heritage into “the first Black-owned, mom-owned, female-owned hard seltzer brand.” Inspired by her... MORE
Nostalgia-Branded Cannabis Products
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
HIGH 90’S, positioned as California’s premier cannabis brand, has made it its mission to blend quality and nostalgia with the aim of elevating consumer experience. Through its branding... MORE
Wine Estate-Inspired Series
Wine Estate-Inspired Series
The Grange of Prince Edward Winery Introduces Its Estate Series
The Grange of Prince Edward Winery is introducing its inaugural Estate Series, marking the culmination of years of dedicated vineyard rehabilitation. Situated in Hillier, Ontario, the business... MORE
Rococo-Inspired Cosmetic Lines
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Asian-owned beauty brand Flower Knows is celebrating Asian American and Pacific Islander Heritage Month with its limited-edition Violet Strawberry Rococo Collection. As the name might suggest, the... MORE
Tequila Brand-Sponsored Artist Series
Tequila Brand-Sponsored Artist Series
1800 Tequila Debuts Its 1800 Milenio Artists Series
1800 Tequila launches its inaugural 1800 Milenio Artists Series in collaboration with surrealist artist Pedro Friedeberg. This esteemed collaboration marks the U.S. debut of the brand’s... MORE
Next-Gen Bourbon Campaigns
Next-Gen Bourbon Campaigns
Worth the Envy by Angel's Envy Challenges Bourbon Culture Perceptions
Worth the Envy by Angel’s Envy is a new campaign that follows the “pursuit of envy” through a diverse cast of characters and unexpected locations with a bottle of Angel’s... MORE
4/20-Ready Rewards Programs
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Curio Wellness has introduced its latest initiative, the Curio Wellness Rewards program. This innovative customer loyalty program is made possible through a partnership with Lucid Green, the industry&... MORE
Fruity Summertime Colas
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
In preparation for grilling season, Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to... MORE
play_circle_filled Snacking Mishap Campaigns
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
According to Cheetos, 99% of people snack with their dominant hand and The Other Hand campaign imagines what it would be like to continue snacking and go about daily life completing important tasks... MORE
play_circle_filled Soccer Star Chip Campaigns
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
The Lay’s x Messi chip bags are being launched by the snack brand to commemorate its collaboration with soccer star Lionel Messi that are arriving just in time for soccer season. The limited-... MORE
Tongue-In-Cheek Grilling Ads
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Canadian condiment giant, Hellmann’s, is capitalizing on consumer cravings for summer grilling with a tongue-in-cheek campaign.  A recent survey revealed that nearly two-thirds (64%) of... MORE
Collaborative Esports Energy Partnerships
Collaborative Esports Energy Partnerships
PSG TALON Signs a New Deal with Monster Energy
PSG TALON, the strategic collaboration between Asia’s renowned esports organization TALON and the prestigious football club PSG, has announced a significant partnership with Monster Energy.... MORE
Hand-Shaped Ice Cream Holders
Hand-Shaped Ice Cream Holders
Snickers Created the Ice Cream Chiller to Keep Ice Cream Bars Cold
To celebrate the 2024 NFT Draft, Snickers enlisted top NFL wide receiver pick, Rome Odunze, to create an ice cream holder to help fans keep their Snickers Ice Cream bars cold. The Snickers Ice Cream... MORE
Celebrity-Fronted Gardening Campaigns
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Miracle-Gro, a prominent figure in the lawn and garden sector, has forged a partnership with gardening authority Martha Stewart to promote simplicity through the Gro Like Marta advertising campaign.... MORE
Hazy Non-Alcoholic Beers
Hazy Non-Alcoholic Beers
Just the Haze by Samuel Adams is Delightful and Poppy
Just The Haze by Samuel Adams is a hazy non-alcoholic beer tailored for beer enthusiasts seeking a genuine IPA experience without the hangover. Years in development, this non-alcoholic IPA... MORE