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 Keynote Speaker

Marissa Brassfield

Ridiculously Efficient CEO
Articles
4,697
Views
58,547,000
Location
San Diego, CA
Member Since
Aug 2008
Marissa Brassfield is a productivity expert, high-performance author and communication efficiency specialist. She holds efficiency workshops to supercharge teams in large to medium-sized businesses.
What is unique that's not in your bio?
I can pitch (fastpitch softball) with both hands. I was a four-sport varsity athlete in high school. I'm left-handed, but do nearly everything (except write) right-handed. I shoot guns. My 18th birthday present from my parents (thanks, Mom and Dad!) was a .40 Sig Sauer P229 with a ton of silvertip hollow points. I love cars, especially fast European ones.
What's your favorite accomplishment?
Honestly, joining the editorial team of Trend Hunter. It's symbolized not just the standard goal of having a good job in my field of study, but embarking on an awesome career that meshes perfectly with my strengths, interests and personal goals. I'm living the dream!
How do you define cool?
Cool is something that's undiscovered, something that's a bit different from what everyone is doing. It's also the pursuit of interests or hobbies that are different and unexpected, without regard to how those interests are perceived by outsiders. Sometimes what I'd define as cool is uncool to the mainstream--that's the point.
What is your secret to uncovering trends?
I zero in on innovators who have the ability to dare to dream in ways that seem impossible or unfathomable and the fearlessness to pursue those dreams and bring them to fruition, if even just through a concept rendering. So many revolutionary inventions throughout history have at one point been dreams that seemed impossible or improbable, but they're here because of fearless innovators.
What do you enjoy most about Trend Hunter?
I like the way Trend Hunter feels like a true community, even though technically we're a virtual one. There's 23,000 of us from all over the world, all with different backgrounds and lifestyles and offline interests. It's neat to be able to connect with so many different types of people in a single day and all agree--or not--that something is awesome. I can't wait to meet as many of our writers as I can!
What is your favorite trend?
There are a ton, for some pretty diverse reasons. I'm interested in environmental issues in general, but I prefer positive, constructive solutions. I like Michael Barton's idea to take the floating junk in the Pacific Gyre and create a manmade island and habitat for wildlife. And Emily Cummins' solar-powered fridge for developing communities is a great example of simple and culturally valuable innovation. I am also a big fan of goof-proof gadgets that I can clean using products and appliances I already have, so I love the possibilities of the Seal Shield line that we saw at CES 2009. What GustOrganics is doing with their all-organic bar and restaurant is also spectacular. There's nothing like fresh, organic ingredients in a cocktail, and it's far easier in a dismal economic climate to cop out and buy syrupy store brands for mixers. I hope more restaurants take pride in their brand enough to make similar efforts towards purity and high-quality product. I also love that the lines are increasingly becoming blurred between automobiles and fashion. After all, isn't a supercar like the Lamborghini Murcielago one of the most opulent and grandiose accessories one could wear?
What are your tips for writing a juicy post?
Show readers why something is new, unique and innovative--and do so in the most concise way possible. Anyone can convince someone that something is cool in a page. But what about two paragraphs? This isn't always possible, but when it's done well, it's a pleasure to read for both casual readers and word nerds like me. It's also important to maintain a positive and inspiring angle. It's easy to spread negativity and gloom--just read the headlines of nearly any news source or tabloid. I'm interested in the bright possibilities of the future, and that comes out in the articles I like to edit.
How do you reset to be creative?
Champagne. And nature. I'm grateful to live in a part of the world where there is no shortage of good wine, perfect weather and plenty of places to go for a walk or have a picnic. Balancing my tech-savvy day with a heaping dose of nature is not only soul-fulfilling to me, but it also makes me appreciate both luxuries. I couldn't live without either!
What inspires or excites you?
The future. It's this big blank slate where anything is possible if you want it badly enough. That's thrilling.
Predict something awesome for 2020?
My wine estate with a sweet house that's fully outfitted with an intelligent wireless system, including a holographic videoconferencing center. Oh, and a classic car collection that includes my favorites from 1940-1969.
Undressed Headwear Lookbooks
Undressed Headwear Lookbooks
The Maison Michel Autumn/Winter 2011 Campaign With Sasha Pivovarova
Top model Sasha Pivovarova and Clemence Posy are the faces of the Maison Michel Autumn/Winter lookbook. The photo shoot for the campaign features a stunning array of runway-ready headwear that ranges from… MORE
Real-Life Cartoon Snacks
Real-Life Cartoon Snacks
Comedy Central and Frito-Lay Will Manufacture South Park Cheesy Poofs
Fans of Cartman, Kyle, Stan and Kenny will be pumped to learn that Comedy Central and Frito-Lay are teaming up to roll out 1.5 million bags of South Park Cheesy Poofs. If you'd rather not shell out the… MORE
Tropical Pop-Up Shops
Tropical Pop-Up Shops
Havaianas Mercado Store Brings Brazil to Los Angeles
The Havaianas Mercado pop-up shop in Los Angeles brings the best of Brazilian style to the City of Angels. Havaianas took over Space 15Twenty, transforming the 1,000-square-foot interior into a lush wonderland… MORE
Rustic Men's Streetwear
Rustic Men's Streetwear
The John Varvatos Spring 2012 Menswear Collection at Milan Fashion Week
The John Varvatos Spring 2012 menswear collection shown at Milan Fashion Week exhibited a handsome mix of rustic fabrics and rugged aesthetics made suitable for modern urban warriors. The line still took… MORE
Superimposed Stormtrooper Landscapes
Superimposed Stormtrooper Landscapes
These Ingrid Kool-Clarke Collages Fuse Nature & Nerdiness
These Stormtrooper landscapes are a side project of Ingrid Kool-Clarke, a graphic designer based in Glebe. Each circular image sports a composite landscape formed from several different nature shots and… MORE
Brain Slug Beanies
Brain Slug Beanies
The Futurama Cyclops Hat is Perfect for Feigning Heteronomy
Futurama fans will recognize this brain slug beanie immediately, but for those who are unaware, the Futurama Cyclops Hat by Full Circle Handmade is a toque modeled after a space parasite that attaches… MORE
Augmented Reality Dressing Rooms
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
We've seen several retail outlets try augmented reality dressing rooms -- most recently Topshop with its Kinect-based changing room -- but the KinectShop may be the one-stop solution that revolutionizes… MORE
Hidden Hillside Exhibition Halls
Hidden Hillside Exhibition Halls
The Moesgard Museum by Henning Larsen Architects Blends Right In
The Moesgard Museum in Arhus, Denmark is a stunning exhibition hall designed by Henning Larsen Architects. The architects created the museum to blend in almost seamlessly with the Skade hills; only a thin… MORE
Modern Gentlemanly Workwear
Modern Gentlemanly Workwear
Men's Vogue Turkey June 2011 Takes on Suits and Polos
Photographer Ersoy Alap and stylist Semih Gungor take on classic workwear and preppy menswear in this Men's Vogue Turkey June 2011 editorial. Model Johannes Rubsamen flaunts his well-muscled physique in… MORE
Matchy-Matchy Lookbooks
Matchy-Matchy Lookbooks
The Bally Resort 2012 Collection is Immaculately Coordinated
The Bally Resort 2012 collection places an intense emphasis on coordinated, complementary looks. Each outfit in the lookbook above matches from head to toe; model Aymeline Valade even sports flawless slicked-back… MORE
Cartoonish Sharpie Eyebrows
Cartoonish Sharpie Eyebrows
Lustful Gain in UCE Magazine Features an Avant-Garde Aesthetic
Lustful Gain in UCE Magazine is an unusually frenetic editorial that focuses on lust and all its manifestations in everyday people. Nine different creatives were tasked with interpreting how individuals… MORE
Baywatch Hunk Ice Cream
Baywatch Hunk Ice Cream
The Hoffsicle is a Raspberry-Flavored David Hasselhoff Popsicle
Don't hassle the Hoffsicle! This David Hasselhoff popsicle was recently created by Del Monte Iced Refreshments in honor of National Ice Cream month. The frozen treat is produced solely in Del Monte's Raspberry… MORE
Hypnotizing Burger Campaigns
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
The Burger King Whopperlust promo is offering DirecTV subscribers free Whopper coupons for staring at a commercial. The promo, which airs on DirecTV channel 111 all week long, requires viewers to watch… MORE
Ascetic Photo Shoots
Ascetic Photo Shoots
Hannah Holman Sports Spartan Fashion for Metal #24 Summer 2011
Model Hannah Holman exudes sensuality in this editorial for Metal #24 Summer 2011 despite not having the luxury of a lush background, opulent fashion or over-the-top hair and makeup. Photographer Eric… MORE
Club Kid Editorials
Club Kid Editorials
Rave in Vaga #2 Does the Hard-Partying Nightlife Scene Proud
Rave in Vaga #2 is the sort of editorial that'll make you think twice about heading to your neighborhood bar this weekend -- it's all about the crazy club scene. Photographer Michael Donovan captured model… MORE
Luxe Patchwork Menswear
Luxe Patchwork Menswear
The Dimitris Petrou Spring/Summer 2011 Collection Mixes Motley Textures
The Dimitris Petrou Spring/Summer 2011 line is awash in rich hues and unusual juxtapositions of fabric and texture. Take the outfits in the first image, for example: On the left, a standard midnight blue… MORE
Contrasting Color-Popping Fashion
Contrasting Color-Popping Fashion
Bold in 944 Magazine Features Vibrant Color-Blocked Outfits
Bold in 944 Magazine features redheaded model Connor Stanley and a female companion in bright fashion perfect for spring. Stylist Arturo Chavez opted for dapper yet contemporary clothing, including teal… MORE
Super-Saturated Celeb Shoots
Super-Saturated Celeb Shoots
Ewan McGregor Gets Poetic in BlackBook June/July 2011
The BlackBook June/July 2011 issue features a serene and somewhat poetic editorial featuring Ewan McGregor. Photographer Laurence Ellis captured McGregor in a quaint countryside setting. While most of… MORE
Swirling Sunset-Hued Fashion
Swirling Sunset-Hued Fashion
The Proenza Schouler Resort 2012 Collection Channels Desert Shades
The swirled patchwork pieces in the Proenza Schouler Resort 2012 channel the rusty hues of desert sunsets. Designers Lazaro Hernandez and Jack McCollough modernized the classic patchwork aesthetic with… MORE
Neon Candy Makeup
Neon Candy Makeup
Clash in Rouge Spring 2011 Shows Killer Vibrant Cosmetics
Models Ma Jing and Miao Bin Si rock neon candy-colored makeup for Clash in Rouge Spring 2011. The beauty editorial, which was captured by photographer Stockton Johnson, features the stunning duo with vibrant… MORE
Pantsless Pedestrian Photography
Pantsless Pedestrian Photography
The Leggy Charlotte Rouge Spring/Summer 2011 Campaign
Model Meggie is the face of the Charlotte Rouge Spring/Summer 2011 campaign photographed by Kontraktewicz Photography. This line is photographer Natalia Golebiowska's debut as a designer, and it's filled… MORE
Porcine Coffee Cups
Porcine Coffee Cups
The Pig Nose Mug Gives You a Snout Each Time You Sip
The Pig Nose Mug is a stealthy white coffee mug with the snout of an animal printed on its bottom end. The coffee cup comes in two other varieties -- beaver and gorilla -- in case porcine drinking vessels… MORE
Androgynous Angled Bobs
Androgynous Angled Bobs
Knuts About Yohji in Ponystep Magazine Spring/Summer 2011
Hannelore Knuts' hair finds nearly every angle possible for Knuts About Yohji in Ponystep Magazine Spring/Summer 2011. This editorial, which focuses on designer Yohji Yamamoto, includes styles from recent… MORE
Bohemian Rompers
Bohemian Rompers
The Anna Sui Resort 2012 Collection Features Fun Printed Casualwear
The Anna Sui Resort 2012 is filled with pieces that sport uplifting patterns, sheer fabric and a laid-back silhouette. Brunette model Jacquelyn Jablonski models the casual dresses and skirts with panache,… MORE
Regional Model Retrospectives
Regional Model Retrospectives
Top Ten in V Magazine Spain Honors Top Latina Supermodels
Top Ten in V Magazine Spain is all about bringing the Latin heat. The editorial, which was shot by photographer Sebastian Faena, focuses on the top 10 Latina models of the moment, including Elsa Benitez,… MORE
Extraterrestrial Editorials
Extraterrestrial Editorials
Like Wind I Go in Vestal Magazine June 2011 Heads to a Faraway World
Like Wind I Go in Vestal magazine June 2011 is an editorial that, thanks to some orange dust, expertly arranged red fabric and backlit smoke, looks as if it takes place in a faraway land. Photographer… MORE
Baseball-Themed Baked Goodies
Baseball-Themed Baked Goodies
Phillies Cupcakes by A Cupcake Wonderland Are for Diehard Fans
These adorable Phillies cupcakes were created by Philadelphia-based bakery A Cupcake Wonderland for a recent birthday party. They're adorned with the Phillies logo "P," baseball gear, and several iconic… MORE
Belted Blazers
Belted Blazers
The Digitaria Fall 2011 Lookbook Blends Menswear Staples With a Muted Palette
The Digitaria Fall 2011 lookbook shows off muted black and gray fashion from the Mind Over Matter collection. Photographer Yiorgros Mavropoulos captures model Aris Athan for the pictorial in an array of… MORE
Angelic Outdoor Editorials
Angelic Outdoor Editorials
Impossible Princess in Take Me Magazine #11 Shows Effortless Beauty
Model Marysia Mnich is a gorgeous ingenue for Impossible Princess in Take Me Magazine #11. Photographer Piotr Stoklosa captured the ivory-skinned model in a variety of white, ivory and cream fashion curated… MORE
Single-Shade Styles
Single-Shade Styles
The Bassike Spring/Summer 2011 Lookbook Bucks the Color-Blocking Theme
Last summer, we gave you a look at the Bassike Spring/Summer 2011 collection, and these just-released images of the lookbook for the line offer even more style inspiration. Designers Mary Lou Ryan and… MORE
Ravishing Summer Shoots
Ravishing Summer Shoots
Light of the Field for Fashion Gone Rogue is Sensual and Nature-Filled
Light of the Field for Fashion Gone Rogue is an absolutely show-stopping summer shoot featuring Vision LA model Katherine-Clark frolicking in a field. The brunette model plays up her come-hither stare… MORE
Retro-Modern Hipster Dandywear
Retro-Modern Hipster Dandywear
The U-NI-TY Fall 2011 Lookbook is a Blast from the Past
The U-NI-TY Fall 2011 lookbook is a blast from the past. Photographer Philipp Hohndorf captured bearded model Ferdi Sibbel in contemporary menswear that channels eras past. Stylist David Duval had an array… MORE
Underwear-Clad Clones
Underwear-Clad Clones
This Photo Shoot of Jeff Thomas by Juan Deleon Features Multiplied Models
This shoot of Jeff Thomas by Juan Deleon is an artistic editorial that takes place underneath an overpass next to a large body of water. Thomas models in pants, itty-bitty men's briefs, jeans and the occasional… MORE
Showoff Celeb Photography
Showoff Celeb Photography
Paz de la Huerta Flaunts Her Physique for Lovecat Magazine Summer 2011
Paz de la Huerta rings in the premiere Lovecat Magazine Summer 2011 issue right, posing for a scandalous nude shoot in which the Boardwalk Empire actress bares all for photographer Ellen von Unwerth's… MORE
Sullen Summer Shoots
Sullen Summer Shoots
Ashley Smith Vamps for Country Girl in Black Magazine #14
Ashley Smith is a brooding blonde babe for Country Girl in Black Magazine #14. Photographer Derek Kettela captures Smith in a lush outdoor setting wearing casual spring separates from Stella McCartney,… MORE
Iconic Retro Eyewear
Iconic Retro Eyewear
The DITA x Thom Browne Fall/Winter 2011 Collection Channels 50s Politicians
If you take a close look at the DITA x Thom Browne Fall/Winter 2011 eyewear collection, you might recognize cues from the specs iconic politicians, designers, artists and professors wore during the 40s,… MORE

Featured Ideas

Fashionable Fairytale Shoots
Fashionable Fairytale Shoots
PetOrly's 'Pride and Prejudice' Features Lush Landcapes
If PetOrly's 'Pride and Prejudice' shoot doesn't inspire some wanderlust, I don't know what will. This fantasy-filled photo shoot features lush landscapes, including a lake dotted with swans, a gorgeous… MORE
Glow-in-the-Dark Sweatshirts
Glow-in-the-Dark Sweatshirts
The 'My Other Ride is a Light Cycle' TRON Hoodie by Rolf Nelson
This Tron hoodie by Rolf Nelson is actually called 'My Other Ride is a Light Cycle.' It's available now on Threadless, and uses glow-in-the-dark screen printing to make you look just like Sark from 'Tron.'… MORE
Roadkill Jewelry
Roadkill Jewelry
'Roadquill' Line Recycles Porcupine Quills for Macabre Eco-Accessories
Amy Nugent is a Vancouver-based jewelry artisan whose prime medium for her 'Roadquill' line is the porcupine quills she personally collects from the roadkill on area highways. Yep, roadkill. Talk about… MORE
Guido Gentleman Lookbooks
Guido Gentleman Lookbooks
Baptiste Giabiconi Rocks a Blowout for Lagerfeld Fall/Winter 2011
Karl Lagerfeld's muse Baptiste Giabiconi stars in the lookbook for the Lagerfeld Fall/Winter 2011 collection blending the best of guido confidence and gentlemanly aesthetics. Rocking a Pauly D blowout… MORE
Geotagged Recession Records
Geotagged Recession Records
Flickr Photographers Document Circuit City Closures
The advent of digital cameras and online photo sharing has enabled amateur photographs to capture moments in time and share them with a global audience almost immediately. The global recession and mass… MORE
Renegade Cyclist Shoots
Renegade Cyclist Shoots
'Breakaway' by Ana Pozi Blends Biker Culture With Fixie Rider Fashion
'Breakaway' by Ana Pozi is a shoot that blends traditional badass biker culture--you know, leather jackets, white tees and a ton of attitude--with the subculture of fixie riders. It's a curious mashup,… MORE
Greeting Total Strangers
Greeting Total Strangers
Improv Everywhere Heads to JFK for "Welcome Back"
Improv Everywhere's latest stunt, "Welcome Back," brings the crew to JFK Airport, where they welcome 20 random strangers at baggage claim. I love random acts of kindness towards strangers, so this project… MORE
Latticed Libraries
Latticed Libraries
University of Helsinki City Campus Library by Anttinen Oiva Architects is Swank
This design by Anttinen Oiva Architects for the University of Helsinki City Campus library is a stunner. The 11-story space is just under 345,000 square feet, and exists for Theology, Arts, Social Sciences,… MORE
Disk Brake Coasters
Disk Brake Coasters
Barware That's Perfect for Gearheads
These Disk Brake Coasters from Imaginaire are perfect for the gearheads in your life that still care about keeping their wood tables free of water rings. We’re seeing a resurgence in macho home decor,… MORE
CD Booklets as Ad Spreads
CD Booklets as Ad Spreads
Mariah Carey's 'Memoirs of an Imperfect Angel' to Feature Elle Mini-Mag
Mariah Carey's 'Memoirs of an Imperfect Angel' CD will be a landmark release in that it's the first time ads will be sold in the CD booklet. Mariah Carey's 'Memoirs of an Imperfect Angel' CD booklet will… MORE
Lost Clowntography
Lost Clowntography
'The Life of Mr. Todd' by Ankit Goyal is Kind of Sad, Actually
Clowns sort of scare me, but I felt sad while clicking through 'The Life of Mr. Todd' by Ankit Goyal. The shoot features a clown and his plush sidekick as they wander alongside roads and through a forest.… MORE
Latticed Paper Art
Latticed Paper Art
Hunter Stabler's Intricate Cutouts Are Absolutely Immaculate
This incredible artwork is by Hunter Stabler and appeared at the 'Papershapers' exhibit curated by Giant Robot. These paper cut pieces are so intricate, their lines and patterns almost look like lace.… MORE
PC Cutevertising
PC Cutevertising
4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad
This adorable “I’m a PC” ad features Kylie, a 4 1/2-year-old child who shows how easy it is to use Windows Live Photo Gallery. In doing so, Kylie demonstrates the immense power of cutevertising in holding… MORE
Badass Boot Ads
Badass Boot Ads
Red Wing Shoes Campaign Isn't for Wussies & Office Workers
Andy Westbrock’s print campaign for Red Wing Shoes exhibits the badass, take-no-prisoners attitude behind the rugged footwear. Westbrock pairs shots of men doing extreme jobs with captions like, “Here’s… MORE