Amber Mac is both an entrepreneur and authority on social media and this using data keynote explores the ways that apps change the way people look at and use their personal data from their different social networks. There are a number of services that now exist that take your personal data and return new data.
One app in particular called Gabby, which is used through Facebook, takes your data and filters it based on specific questions. Gabby can determine which photo from your profile received the most 'Likes,' or who posts on your wall the most.
Businesses can benefit from Gabby because they can track the content that is performing the best on their pages. From videos, to posts and photos, brands can identify the type of content receiving the most positive or negative feedback.