In his trust speech, Joe Gebbia explains how the company he founded, Airbnb, designs for trust. The entrepreneur explains the challenges something like his platform encounters in building trust betweel people who have never met and helping people to overcome what he refers to as the stranger danger bias.
The trust speech shares several insights Gebbia learned along the way, such as turning fear into fun is the gift of creativity, a well designed reputation system builds trust and finding the balance for the right amount of disclosure.
The speaker believes with the right design, people will be willing to overcome the stranger danger bias. He says a less than a percent of the nights hosted on Airnbn are problematic as a "connection beyond transaction is what the sharing economy is aiming for."