Seth Godin's talk on leadership focuses on the important differences between leadership and management, of which the latter we unfortunately have an abundant supply of.
The primary difference between management and leadership is that managers figure out what needs to be done and then get others to do it. Leaders, on the other hand, find the right people, and work with them to agree on where to go and then let them get there on their own. To quote Godin, "leadership means embracing the failure of your people if it leads to growth."
Seth Godin makes it incredibly clear in his talk on leadership that he finds management uninteresting. For him, it is leadership that he finds essential and worthy of study. As a small business, you can't compete with big chains that are constantly using different management techniques in order to cut costs in what he calls "a race to the bottom". As a new business owner, you want to innovate, and to do that you need to lead people under you to produce independent quality work.
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Seth Godin Keynotes
Speeches by Seth Godin reflect the experience and enlightened opinions that this marketing guru has...