Steven Schussler is infectiously energetic, sharing his evident passion for entrepreneurial endeavours. He worked his way to the top of the entertainment industry, founding Rainforest Cafe. With his outstanding success, Schussler has been inspired to inspire others. He has written several books, including 'It’s a Jungle in There' which outlines the daring act of entrepreneurial ventures.
Schussler argues that businesses will boom when the proper focus is put on the 5 P's: personality, product, persistence, passion and philanthropy. Personality is vital to having a successful business. He does not advocate for a loud, eccentric personality, but for showing true characteristics and allowing others to see your distinguishable traits. A consistent and authentic sense of character allows consumers to relate to a business, and develop a relationship independent of marketing tactics.