Steve Denning is a leader in public knowledge, pushing the envelope in the ideologies of business, leadership and communication. His insight on effective tactics and strategies is highly engaging. He found that, in dealing with unexpected change and an overflow of information, the best format for persuasion is storytelling.
The process of finding leadership within the chaotic atmosphere of the business world appears complex, but can be overcome with diligence and commitment. Attempting to shift a slow-moving public company is daunting. Denning tried many tactics of proposition before being successful. All humans can relate to a story and see the rational decisions and consequences being played out. He therefore developed a theory of rhetorical narrative which resulted in more concise levels of communication.