In Jason Goldberg's startup product speech, he discusses several ideologies that should be integrated into a company's product.
In order for a company to be great, the entire workforce of that company needs to focus on one aspect that their company will be great at. It's integral to not deviate from original goals. Companies should always be interesting. There has to be constancy when it comes to creating products and services that'll make a company unique and unpredictable.
When it comes to product creation, it all roots down to one important factor, which is determining if the product is something that consumers would like and care about. Companies and developers need to establish a product that people will love and need.