In her social networks speech, Celine Schillinger discusses how some big issues require people to change their behaviour radically. This is especially true in the healthcare industry. The speaker illustrates her point using the example of dengue fever.
Half a million people are hospitalized with dengue every year. While a vaccine is being developed, avoiding mosquito bites all together is the only real prevention available. To address this issue, some organizations are using communication campaigns and community outreach. However the speaker proposes using social networks to increase social impact. She sees social media not an additional tool for pushing information, but as a way to encourage active participation.The social networks speech notes by harnessing enthusiasm and connecting individuals vocal about dengue on Twitter and other platforms, they could better contribute to fighting the disease.