Cliff Schorer outlines the most important things to consider as an entrepreneur in this small business talk. When starting up a small business, people will encounter many difficulties. Schorer reminds viewers that the most important part of starting a business (and the most difficult) is coming up with a great idea.
Schorer encourages individuals looking to start a business to run their ideas by experts in the field, to ensure that the business plan is a good one. Schorer claims that asking elderly experts is the best way to go, as they are always delighted to offer up advice and help out young and ambitious people.
In this short but informative speech, Schorer reminds people that they need to have not only a great idea, but a working business plan in order to interest investors.