Anthropologist and founder of Kiwanja.net, Ken Banks, speaks regarding the origins of money and why it shouldn't be the source of businesses' motivations in his small business keynote.
An important question Ken Banks asks in his small business keynote is when and why people have stopped exchanging favors, replacing them with slips of paper bills. While money is an important factor to maintain a business, the lack of customer interaction and participation will not help the company generate any sufficient income, especially for local shops.
Ken Banks explains how leveraging inclusive online marketing tools such as social media and aesthetically appealing websites to promote campaigns makes consumers feel excited and a part of something greater. People will unite for a worthy cause, to show support for something they believe in and try to do their part to make a difference. This is one of the easiest as well as cost-free ways to promote and maintain local sustainability, the "weapons of choice" in this digital age. It is essential, especially for small businesses today to learn how to use these tools to optimize their interaction and, as a result, interaction with their consumers.