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Scott Belsky Explains Why Crowdsourcing Does More Harm Than Good

 - Feb 1, 2012
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Scott Belsky is the founder and CEO of Behance, a company dedicated to creating products and services for creative industries as well as the bestselling author of 'Making Ideas Happen.' During this speech, he discusses some of the ideas featured in his book, which hone in on the organization and execution of ideas.

Scott Belsky introduces the concept of creative meritocracy. He believes that technology and social media is often working against creative industries, offering opportunities and merit to individuals who may not necessarily possess the best ideas. A creative meritocracy is all about ensuring the most opportunities for the most talented ideas.

Scott Belsky discusses the benefits that a creative ranking or scoring would produce because it would force people to put their best foot forward and to value the creative process.