In his sales speech, Jack Vincent discusses how trust is paramount in both sales and romance. The speaker claims the primary fundamental of a sale is trust, which is built by sparking interest and engaging the client in something they feel they need. His concept of love in business draws comparisons between the two and how it relates to creating an emotional connection in the heart of a consumer or client. At the same time, sales skills can also be utilized to find love, according to Vincent.
The sales speech discusses the link between love, finding love and clients and keeping love and customer service. By focusing on trust in business, deeper personal connections can be made as even business to business transactions are ultimately still between people.