Robyn Waters is a trend master and author. She previously worked as the Vice President of Product Development for Target, boasting 30 years of work experience. She applies her knowledge as a business coach, with a focus on what's important rather than working on what comes next.
Waters discusses the environment of the macro marketplace. She introduces the idea of trend-seeking and explains how the process can be hugely beneficial commercially. Her service as a trend master teaches businesses how to work with the inconsistencies in the trend landscape and sort through the disarray within the market. Waters communicates how trends can translate into sales and profit, as they line up with the consumer's coming needs and wants. In observing the market from a trending perspective, businesses can boom.