According to retail trend keynote speaker Ady Floyd, the “retail apocalypse” we’ve heard so much about in recent years is not truly likely to become a reality any time soon. Although we’ve seen thousands of big brands close their brick and mortar stores as ecommerce has surged in popularity, the worlds of physical and digital shopping aren’t necessarily at odds in the way we might think. In fact, when multiple forms of retail are allowed to strategically co-exist, it can be incredibly beneficial for consumers and brands alike.
In her keynote on the future of retail, Trend Hunter Futurist Floyd dives into the increasingly popular practice of adopting “omnichannel” retail strategies, in which brands create a seamlessly unified shopping experience that spans both physical and digital channels. Brands that engage in omnichannel retail retain roughly 90% of their customers, solidifying it as a vital practice for those looking to compete in today’s market.
Preview Floyd’s presentation with the clip above, or see her in action at Future Festival, our top innovation conference. If you’d like to book a retail trend keynote speaker or other presenter for your own event, visit our website and find out what makes Trend Hunter Futurists the best innovation keynote speakers.