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The David Rabjohns talk discusses human motivations and how disruption relates to business and life....

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David Rabjohns's Presentation on Disruption on Business Survival

 - Mar 24, 2015
References: youtu.be
In his presentation on disruption, David Rabjohns discusses business and life. The speaker shares 89% of companies on the Fortune 500 list in 1955 no longer exist. He says disruption does not just apply to corporations, referencing robotic surgery as an example. He states while change is a constant, we can control how we react to it.

The presentation on disruption looks at the difference between companies who can survive massive change and how they avoid chaos. In an endeavor to study what motivates human behavior, the speaker rode a motor bike through 16 countries from Sydney, Australia to London, England. This experience led to one key revelation: that families everywhere talked about the same things. Rabjohns summarizes this as a desire to feel successful and creative. From this, he created a 12-point model to explain human motivations. He uses greek yogurt, Nike and Motorola to illustrate this framework.