In a Paula Kahumbu keynote on the declining population of lions in Africa, Internet technology is presented as a valuable resource for inciting change which has not yet been used to its true potential.
As the executive director of WildlifeDirect, the speaker discusses how the World Wide Web allows for global connections to be made between supporters of a similar cause. By fostering those relationships and bouncing ideas back and forth, the ability to garner tremendously positive results exists.
Growing up in Kenya, the speaker experienced the gradual decline of the indigenous population of lions in Africa firsthand. The story of another Kenyan native, and a friend of the speaker, is told with the goal of promoting how great an impact creating a blog and online community to discuss key issues can have.