Through studying emerging leadership model, Patricia Aburdene fostered a passion for market trending. Aburdene shares her innovative approach to corporate transformation. She offers the audience a concrete strategy of how strong ethics and morals can transform a business, stressing that low house ethos are moving into the mainstream.
In taking advantage of forecasting management trends, companies can make preparations and become ready to take on the challenges of shifting markets. Bigger corporations are taking on small business attitudes to solve major company problems, and succeeding beyond expectations.
She defines megatrends for the audience, describing them as "a large over arching direction that effects our culture for a decade or more." These can effect several aspects of society, including social, demographic and spiritual. Aburdene shares what she believes to be the biggest megatrend of the current age -- conscious. capitalism.