This motivating speech by Jeremy Heimans discusses the importance of consumer campaigns, and the impact it can have on the political spectrum if utilized correctly by the masses.
Heimans explains how digital tools and mainstream technology can be used to gain collective power among the masses. According to Heimans, consumer demand is an integral part in changing the way corporations act or deal with the public. In order to ignite political action, Heimans explains that we have to find new ways of getting organized. We can’t simply rely on other companies or people to come up with new innovative ideas. Individuals should rather utilize their own tools and techniques to influence consumer demand in a way that will influence the organization’s decisions.