In this mobile advertising speech, executive Chairman of Google Eric Schmidt discusses the increasing popularity of mobile phones over desktops and what this means for the future of advertising. He begins by recognizing that both consumers and advertisers will adapt because they have to. Consumers will want to be more knowledgeable and the advertisers will want to be the ones providing the content.
As the evolution of mobile advertising has far surpassed any timeline predicted by different experts, consumers and advertisers can't expect anything to remain static -- it will constantly evolve in ways no one is able to foresee.
Schmidt sees this as a great occurrence for everyone in the world because it means that business is no longer excessively reserved for the rich and elite. As long as someone has a tablet or mobile screen to access, they can join in on this fast-moving revolution.