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The Technology and Marketing Talk by Ben Stokes on Biases

 - Feb 20, 2015
In his marketing talk, Ben Stokes explains how marketing and technology can change the world. He first examines why the world needs saving, noting that human beings are experts in self-sabotage. Our cognitive biases make us this way and prevent us from reaching our full potential. The speaker outlines three biases that are particularly destructive: self-delusion, resistance to change and creatures of habit.

The marketing talk also discusses the hurdles marketing and technology have to overcome -- how to change the behavior in someone who will not admit they have a problem, how to overcome resistance to change and how to make a positive change a habit. He shares how each of these obstacles can addressed as well. Stokes says "psychology (marketing) tells us what we need to say on an individual basis -- but technology helps us deliver that to the masses in a truly personalized way."