Referencing her experience working as the Vice President of User Experience at Google, Mayer discusses the complex process the company goes through in building products. Mayer puts a spotlight on maintaining competitive products and gives helpful suggestions on being the best in the field.
She goes on to guide the audience through the challenges of resource constraints. Prioritizing must be an adaptable skill, as well as pushing forward all sectors of a business. It is often the case that consumers aren't sure of what it is they are looking for in a service or product; companies must constantly be observing the market and be willing to adapt to meet consumer needs and preferences. Mayer conveys brilliant means of approaching innovation rationally and strategically.