From Maddy Dychtwald, author of 'Influence: How Women's Soaring Economic Power Will Transform Our World for the Better,' comes a speech that challenges a traditional lifestyle introduced decades ago.
Dychtwald discusses what's ahead in the dynamic business market for Baby Boomers. She opens by outlining the template for boomer life. She says members of the average global population learn once, work once, raise a family once and then retire and die. However, this template is being questioned by the young end of the adult generation. People want to mix up work, leisure and recreation through their lifespan. Dychtwald points out that the market has the opportunity to create lucrative businesses that work to match this desire with products and services.