Luca Turin Luca Turin Keynotes

The Luca Turin speeches provide an insightful look at the science of smells. The dedicated...

Keynotes.org Need Inspiration?

Get inspired by 3,000+ keynote speaker videos, courses and our founder, the top keynote speaker on innovation.

Luca Turin Discusses the Chemical Makeup of Fragrances

 - Feb 3, 2012
References: myperfumelife & youtu.be
Luca Turin, biophysicist and author of 'Perfumes: The Guide' examines the molecular makeup and the artful execution of a scent.

Employing an immense sense of precision and intricate combinations, Turin explains how our favorite scents are actually complex chemical concoctions. The scientist and scent expert explains the two theories of odor, examining both the molecular shape and molecular vibrations of scent.

While molecular shapes bind in certain parts, they also give out a variety of frequencies and vibrations. He explores a variety of molecular shapes of scent pairings, examining how a scent comes to life and looks at the varying frequencies of a multitude of different odors.

This fascinating talk looks at odor and fragrance in a new and enlightening way, providing the scientific explanations needed to create winning scents.