The world of entertainment is rapidly changing, and according to leisure trend keynote speaker Courtney Scharf, it won’t be slowing down any time soon. Many of today’s dominant entertainment trends are centered on products and services that didn’t even exist a few years ago, and we’re seeing new ideas brought to life on a seemingly constant basis. Consumers have more entertainment options than ever before, and as a result their expectations have never been higher.
In her keynote presentation on the future of play, Trend Hunter Futurist Scharf outlines what the evolution of consumer expectations means for brands in the entertainment space and even some external industries. Ultimately, people today want to spend more time enjoying entertainment and less time finding it. Scharf also identifies the three psychological drivers that characterize successful modern entertainment: Resonance, Escape, and Relevance.
You can preview Scharf’s presentation in the clip above. Looking for a leisure trend keynote speaker for your event, or curious about our other presenters? Visit our website to learn what makes Trend Hunter Futurists the best innovation keynote speakers or join us at Future Festival Innovation Conference in a city near you to see for yourself.