In this leadership styles keynote, futurist Patrick Dixon quickly dissects what it means to be an effective leader today. He begins his speech by observing that when people are proud of an organization to which they belong, or when they are passionate about a team's values, the team is going to have higher levels of productivity, customer services, sales and staff retention.
To lead effectively, Dixon believes that an individual must be trusted and well-liked by the members of his or her team. These types of qualities create leadership that often results in engagement. Dixon warns about leaders who try to induce fear, punishment and intimidation as this type of leadership inhibits cohesive goals and strategies.
A loyal clientele base will follow the leader who they admire, relate to and trust.