Professor and ‘A Sense of Urgency’ author John Kotter states that urgency is becoming increasingly more important to organizations everywhere. Individuals often don’t understand that they need urgency and choose to ignore it, especially on the path to success.
Kotter defines urgency as an attitude, a sense of being and primarily a way of thinking. Being alert and paying attention makes a difference when it comes to determination. Whether moving forward on a decision or accomplishing a small task in a meeting, a sense of urgency means not wasting time and making the best choices in our fast-paced world.
Urgency creates a fast-paced and more intelligent environment and team. While individuals look at their companies and view a false sense of urgency, this anxiety-driven pattern differs from the winning attitude of urgency-based work.