Jason Jennings began his career as a journalist, broadcasting on a wide range of topics. With his high levels of exposure to business and his popularity as a broadcaster, he founded his own consulting firm. The Jennings-McGlothlin Co. grew to become the largest media consultancy firm on the globe. With expert insight, Jennings discusses the real purpose of business.
Jennings argues that making money is merely a byproduct of doing something incredible. The purpose of business is to find, keep and grow the right customer. Putting a focus on the effects your business has on the public will better drive internal initiatives. Harvesting a highly specific demographic allows for a unique and necessary service, and creates a promising future.