In his innovative apps talk, Eric Meeks shares his personal experience with developing an app for mobile phones and the work that goes into a venture like this. He explains how the process requires a visionary who comes up with the initial idea for the app, as well as a developer, marketer and designer. Acquiring this team can be quite pricey, so he decided to do all the work himself. He describes the obstacles he had to overcome, with catchy names like the knowledge valley and marketing mountain, and the supportive communities he found online.
His advice to aspiring app creators is to start small and let the users tell you how to improve. He also cites the popular saying, success is about 1% inspiration and 99% perspiration. The overall theme of the innovative apps talk is to work hard and to not let the daunting work ahead of you slow you down.